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Digital Strategist • Gary Pool SEO

Search Engines – Google Search, Yahoo Search, and Bing Search
=============================================================

Posted • November 25, 2009 • 6 Comments

search-engines-google-search-yahoo-search-and-bing-search

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Using Google Analytics to Examine Search Traffic from Google, Yahoo,
Bing, and other Search Engines
--------------------------------------------------------------------

search Google analyticsWhen you install Google analytics on your web
site you will have access to a wealth of knowledge about all the
search engines sending you traffic. Just how you use these Google
analytics is dependent upon what you are looking to accomplish.

Today we are going to examine what search engines are sending traffic,
how much traffic, and what search terms visitors are using to find
you.
(Post from Search Engine Optimizician.)
I have created the following tables using my web site’s Google
analytics.

Top 20 of 1233 Total Search Strings

#

Hits

Search String

1

73

3.90%

seo blog

2

52

2.78%

seo tips and tricks

3

34

1.82%

google live search

4

19

1.02%

craigslist secret code scam

5

19

1.02%

motorola droid radiation

6

16

0.86%

droid radiation

7

16

0.86%

networking games ideas

8

13

0.69%

dutch bros stickers

9

9

0.48%

ardan michael blum

10

8

0.43%

aurora snow

11

8

0.43%

google pictures search

12

7

0.37%

droid themes

13

7

0.37%

how to change theme on droid

14

7

0.37%

microsoft email scam

15

7

0.37%

verizon droid radiation

16

6

0.32%

craigslist code scam

17

6

0.32%

motorola droid themes

18

6

0.32%

rebecca claire kensington

19

6

0.32%

themes for droid

20

5

0.27%

chargers schedule

Search Engine Sent Traffic

#

Search Engine

Visits

Pages/Visit

% New Visits

1

google

2,070

1.21

94.59%

2

bing

109

1.44

98.17%

3

yahoo

82

1.29

93.90%

4

aol

26

2.04

84.62%

5

search

25

1.24

96.00%

6

ask

4

1.75

100.00%

7

alltheweb

1

1

100.00%

8

lycos

1

1

100.00%

Traffic Sources

#

Source

Visits

Pages/Visit

% New Visits

1

google

2,070

1.21

94.59%

2

(direct)

384

1.36

77.34%

3

seosd.com

233

3.54

57.51%

4

images.google.com

129

1.13

87.60%

5

bing

109

1.44

98.17%

6

yahoo

82

1.29

93.90%

7

google.com

70

1.14

94.29%

8

linkedin.com

49

1.1

81.63%

9

twitter.com

32

1.34

78.12%

10

aol

26

2.04

84.62%

Can We Leverage all these Numbers from Google Analytics?
--------------------------------------------------------

Where is our traffic coming from?

Checking the traffic sources we see that Google has sent us 2,070
unique visitors so far this month, followed by 384 direct visits
(these are from visitors entering the URL directly into the browser or
using a book mark). Google Images has sent us 129 visits followed by
Bing with 109 visits and Yahoo with 82 visits. As you can see from the
Traffic Sources table we are also getting traffic from twitter and
LinkedIn.

What search engines are sending us traffic and how much traffic are
they sending us?

From above we learned that the search engine sending us the majority
of our traffic is Google followed by Bing, Yahoo, AOL, Ask, Alltheweb,
and Lycos. The search engine labeled “search” in the table is the rest
of the search engines combined. Alltheweb, and Lycos together are only
responsible for 6 unique visitors.

What search terms are our visitors using to find us with the search
engines?

While “SEO blog” is at the top of the list this doesn’t necessarily
mean that it is actually the most popular topic bringing visitors to
our site. There have been 1,233 search terms and/or phrases that
searchers have been using to visit our site. Just by examining the top
20 search strings we can see that “droid” has been responsible for 61
visits. To use your Google Analytics properly you will need to examine
them wide and deep to extract the answers to the questions you have.

Analyzing the Analytics

Google AnalyticsWe have just been looking on the surface of the
information available. If you add the “% New Visits” into the mix we
will really start getting to the value of this information. Google
brought us 2,070 visitors but only 94.59% of them are new visitors.
This tells us Google has brought us 1,958 new visitors this month.
While Bing is only responsible for 109 visitors 107 of them were first
timers. Yahoo has brought us 82 visitors, 77 of them new. AOL has
brought 26 visitors and only 22 of them have been new.

Now lets throw in the “Pages/Visit” column into the mix. Google’s
2,070 visitors have viewed 2,504 pages, that boils down to 2,369 pages
being seen by first time visitors. While Bing has sent only 109
visitors they have viewed 157 pages and 154 of them were viewed by new
visitors. Yahoo’s 82 visitors have viewed 106 pages and 99 of them by
new visitors. AOL while only bringing 26 visitors they are responsible
for over 53 page views.

As you can see from the above examples each search engine brings it’s
own brand of visitor. While Google is bringing the lion’s share of the
search traffic the visitors don’t spend as much time or visit as many
pages as Bing, Yahoo, or AOL. AOL is bringing the most return visitors
per visit as well as the most page views.

How much information do you want to glean from your Google Analytics?

How much time are you willing to spend finding that information?

Is the information you are looking for worth it?

These are the questions I ask myself when I delve into the analytics
world. You can spend hours, days, weeks, and even months working with
analytics and still not have anything more valuable than you had when
you looked at them and decided to dive in.

Late,
Gary Pool

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Category: Bing, Google, SEO, Search Engines, Yahoo!
Tags: Bing Search > Google Analytics > Google Search > Search Engines
> Yahoo Search

Comments

1. Responses to “Search Engines – Google Search, Yahoo Search, and Bing Search”

1. Tweets that mention Search Engines : Google Analytics : Google :
  Yahoo : Bing : Search Engine Optimizician -- Topsy.com
  November 25th, 2009 @ 12:14 pm

... This post was mentioned on Twitter by Gary Pool, Alltop.
Alltop said: Search Engines – Google Search, Yahoo Search, and
Bing Search http://bit.ly/62aAFQ SEO.alltop.com ...

2. Search Engines : Google Analytics : Google : Yahoo : Bing :
  Search …  Search Engine Optimization
  November 25th, 2009 @ 12:15 pm

... Originally posted here: Search Engines : Google Analytics :
Google : Yahoo : Bing : Search … ...

3. Search Engines : Google Analytics : Google : Yahoo : Bing :
  Search … login bing
  November 25th, 2009 @ 12:35 pm

... is the original: Search Engines : Google Analytics : Google
: Yahoo : Bing : Search … By admin  category: bing, bing search
engine  tags: bing, search-engines, using-google, ...

4. Search Engines : Google Analytics : Google : Yahoo : Bing :
  Search … Webmaster World
  November 25th, 2009 @ 2:07 pm

... original here: Search Engines : Google Analytics : Google :
Yahoo : Bing : Search … By admin  category: google analytics 
tags: analytics, currently-use, google analytics, ...

5. Search Engines : Google Analytics : Google : Yahoo : Bing :
  Search …  SFWEBDESIGN.com
  November 25th, 2009 @ 3:32 pm

... posted here: Search Engines : Google Analytics : Google :
Yahoo : Bing : Search …Share this on del.icio.usDigg this!Share
this on RedditBuzz up!Stumble upon something good? Share it ...

6. Search Engines : Google Analytics : Google : Yahoo : Bing :
  Search … Search Engine
  November 25th, 2009 @ 7:11 pm

... is the original: Search Engines : Google Analytics : Google
: Yahoo : Bing : Search … By admin  category: Bing, Google,
Yahoo! Search  tags: antitrust-authority, ...

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