ethical search engine optimization

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SEO Houston: Search Engine Optimization Experts
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Contact SEO Houston
TOLL FREE:
1-888-4SEO-HOU
(888-473-6468)

HOUSTON LOCAL:
713-401-2899

EMAIL US:
info@SeoHouston.com

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SEO Houston
CORPORATE OFFICES:
1001 Texas Ave.
Suite 1400
Houston, TX 77002

SEO Houston is Number OneThere is a reason that we are ranked #1 on
Google for keywords like "Houston SEO" and "Houston Search Engine
Optimization". We are good at what we do! Do you own a website that is
not currently ranking high on the search engines? What is the value of
a website if no one can find it on the Internet?

SEO Houston can optimize your website so that it will rank as high as
possible on the search engines. This is called search engine
optimization, or SEO. If you are a local merchant, you need local
Houston Search Engine Optimization or Dallas Search Engine
Optimization. If you sell products worldwide via the Internet, you
need global SEO.

The first decision you need to make is: do you want to optimize for
the local Houston or Dallas markets or for the global market? We can
do both and have had success with both.

Most business is local. Most people shop in their local community. The
goal of local Dallas or Houston search engine optimization is to have
your website ranked near the top when a potential customer does a
search for the product or service you offer, followed by the name of
the city or metro area. Some examples: Houston dentist, auto repair
Dallas, Dallas real estate, or if you were looking for our company,
Houston Search Engine Optimization or SEO Houston.

We can optimize your website for the global market if you can ship
your products long distance. If you have an eCommerce website,
geography is not an issue. Customers can order online from anywhere in
the world.

This assumes you have a website to be optimized. If you need web
design we can also design and build your website. Read what Stanford
University says about building a website that will have credibility on
the Internet .

Houston or Dallas Optimization
Compared to Global SEO
------------------------------

When your website is optimized for the global market, your website is
listed when someone does a search for your product, without stating a
location. You will be competing against millions of websites all over
the world, not just those websites in your local community. If your
product is shoes, you must compete against the websites of companies
like Nike and Florsheim.

Search engine optimization for a global eCommerce website will cost
much more than local Dallas or Houston search engine optimization for
an area merchant. Please read our fees page, where we explain the cost
of SEO services. Remember that you do not need to sell world wide just
because your product can be shipped. Consumers in your local community
are much easier to sell to than consumers 6,000 miles away. If you
have a limited budget, optimize for the local market until you can
afford to compete world wide.

When you are ready to do business on a national or global scale, your
SEO consultant should be a professional who specializes in global SEO.
It is one thing to optimize a local business that draws its customers
from a 20 mile radius; it is a much larger job to optimize a website
to play on the world stage. The first question you need to ask your
SEO consultant, before hiring him or her, is to name a few sites that
he has optimized for the global market. Then go to Google, and type in
the search terms (without stating a city) and see where his or her
clients rank.

We follow the guidelines set by the search engines. We do not use
deception or tricks to inflate your rank. We use ethical SEO. We will
always be honest with you about what you can realistically expect from
any Dallas or Houston search engine optimization firm. Please call us
in Houston for a free analysis of your website's current search engine
optimization.

We are not the only Dallas or Houston search engine optimization
company. Consult the highly respected SEO Consultants Directory for a
list of Dallas and Houston SEO firms that quality for membership. We
hope you will do business with us, but if you select another firm, we
want you to know who the good guys are.

Lets understand that any search engine listing could change before
lunch. There is no way to guarantee that we can do for you what we
have done for other websites. Search results change every few hours.

The Basics

SEO Houston often gets phone calls from people who wonder why their
website does not get listed in the search results for specific key
words. Many times when we look at the website we find and point out
that those key words do not appear anywhere on their site. Web
designers tend to be very creative, and while they build beautiful
websites, many forget the importance of text or have no understanding
of SEO.

If you want to be listed as a bank in Houston, you must use the words
"bank" and "Houston" in the title, in the description tag, and at
least twice in the text, near the top of the page. Do not use the
phrase "financial institution" with a beautiful photo of the bank and
a great view of Houston. Search engines read text. This is basic SEO.

Search Engines are also getting very good at interpreting text and the
wording on your website must sound natural.  If you just repeat your
keywords over-and-over chances are that Search Engines will view this
as "Keyword Stuffing" and devalue or not rank your site at all for
those all important keywords.  The text should be written so that it
is clear, concise and easy to understand, without a lot of bloating
just for the purpose of  keyword repetition.

Tips and Advice

Many web hosting companies offer services which could harm your search
engine optimization. The most common is buying multiple domain names,
and "pointing" them all toward one website. The problem is, most
search engines consider this to be duplicate content, and can impose a
penalty or drop you from the search engine index. There needs to be
original, unique content at each domain name. If you move your domain
to a new name, use a 301 redirect to notify the search engines that
the site has moved and is not duplicate.

Very few web designers understand SEO or know how to do a 301
redirect. They will often tell you it does not matter. They know "lots
of people" who point different domain names at a site without any
difficulty. We suggest that you find a web designer who has read the
search engine's advice to webmasters and knows how to do a 301
redirect. There are instructions all over the Internet.

Do not let a search engine optimization firm sell you or give you a
"ranking report" that is computer generated. Google clearly states, on
their website, that these automated ranking reports put a strain on
their servers, and it is a violation of Google's Terms of Service. Why
would any website owner who wants a good search engine ranking buy or
sell a report that Google tells you not to use? We strongly suggest
following the search engines's rules if you want them to rank your
site favorably. This is common sense search engine optimization. We
also do search engine optimization for web design firms.

Google gives priority to older, well established domains. If you have
a new website, it helps to register your domain for the full ten
years. The cost is only $99. It shows stability and demonstrates that
you intend to be in business and keep your website on the Internet.
Scammers put websites up for short periods of time, and then pull them
down. A scammer will register his domain for the shortest period of
time. The search engines know this. If your domain is paid for the
next decade and your competition has a domain that expires in 90 days,
what does that say about who plans to remain in business? All of these
factors are a part of search engine optimization.

At the very bottom of this page, there are two icons marked W3C that
you can click, to verify that our HTML code passes W3C validation.
Some search engines give priority to websites that validate via W3C.
MSN has stated that websites "must" validate. The purpose of W3C
validation is to have one standard for HTML code that will work on
every computer connected to the internet in every nation, and with
every browser. When you see a W3C icon, click it, if the code
validates you are dealing with a world class company. This will help
the website's search engine optimization.

Yahoo and MSN challenge Google

MSN has launched new search technology and Yahoo is the #1 portal on
the Internet, but Google remains the number one search engine in the
minds of most people. Microsoft is spending several billion dollars on
research and development, while Google is working hard to stay ahead.
Yahoo has an advantage because AT & T is partnered with Yahoo and
offering residential DSL service for just $14.95 per month and all of
those users will default to Yahoo for search. It will be interesting
to see how this evolves over the next few years, and how search engine
optimization may change.

Search engine optimization will make your website a valuable resource
for people seeking information about the product or service you sell.
It is not enough to simply tell the public that you are open for
business. Consumers want to know a little about you. They want to
become comfortable with you.

If you are a jeweler, write an article and tell consumers what to look
for, and what to avoid, when selecting a diamond. If you do not have
writing skills, SEO Houston will interview you and write the articles
for your website. This is Internet marketing.

The major search engines index every word of text on a good website,
and as a result of good SEO, a well optimized website can appear in
different types of search results. One of our clients is a very large
home builder, who created informational websites about the communities
they build in, giving free information on school districts, church
locations, utility companies and other items of interest to people who
may be moving to the area.

People moving to any town have a thirst for information about the
local community. SEO Houston gives it to them, in an unbiased manner,
along with a link to his website and a notation that his home building
company provided the informational website free of charge. Some
customers who buy homes from his company first found him when
searching for other information. This is ethical search engine
optimization and good public relations. This is what we get paid to
do.

It is important to note that every page was honestly listed and given
an accurate title. SEO Houston do not participate in schemes to trick
a consumer into clicking on a page that has nothing to do with their
search. At SEO Houston we help our clients post accurate information
on the Internet, which customers will be searching for, and which will
draw customers to our client's business. This is what is called
ethical search engine optimization.

Copyright © 2004-2009 by SEO Houston. All rights reserved.

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