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SEO Keyword Tool: Leveraging Keyword Data For More Than PPC Home »
Search Marketing Tools » Keyword Tools » SEO Keyword Tool: Leveraging
Keyword Data For More Than PPC

SEO Keyword Tool: Leveraging Keyword Data For More Than PPC
===========================================================

The ideal SEO keyword tool should tell you how your customers interact
with your site, and should tell you more than just which keywords to
optimize for. The ideal SEO keyword tool should tell you how to
organize keywords, and what to do with your newly found keywords to
get the most out of your PPC efforts.

WordStream does this by leveraging PPC data for SEO and offering a
robust suite of keyword management tools to help you structure your
content and tell you which pages you should be authoring next.
Prioritizing your content and creating a PPC keyword taxonomy are two
of the most helpful steps you can take in creating a truly successful
search engine marketing campaign, and WordStream makes these virtually
effortless.

The Difference Between Free SEO Keyword Tools and WordStream
------------------------------------------------------------

A lot of people think there's only one way to do keyword research for
SEO: using a free keyword suggestion tool on the web. In fact, most
free keyword tools are best used as a starting point only. If you're
going to use a free tool, there's really no reason to use any version
other than WordStream's Free Keyword Tool. We index over a billion
unique searches, provide more accurate results faster, and return more
long-tail keywords than even paid, subscription-based keyword tool
services.

Free SEO Keyword Tool

You can use this online SEO tool as much as you want and it's always
100% free. But SEO keyword research is only truly valuable insofar as
you do something with it. WordStream's SEO keyword management
solutions go beyond free tools to provide an actionable, private
database of SEO keyword opportunities.

Using a Keyword Tool for SEO – it’s More than PPC
-------------------------------------------------

WordStream is great for PPC because it helps you decide which keywords
are best to bid on for your campaign. The ability to prioritize your
keywords for bidding goes beyond PPC into organic SEO as well.

By bidding on a term in a PPC campaign and receiving clicks and
conversions, you’re able to see that this term is bringing traffic to
your site. By using WordStream as your keyword tool to find these
keywords, you’re also finding terms to focus on in your content.

You can associate landing pages with your keywords instantly with WordStream.

Pairing PPC with effectively prioritized, optimized landing pages is a
winning combination in a search engine marketing campaign. Using
WordStream’s keyword discovery and management capabilities to organize
your keyword list helps you to prioritize your content into a
hierarchy. By knowing which terms are performing the best in your
campaign, you can create content accordingly.

Using An SEO Keyword Tool: Why Manually Approaching SEO Means Missed
Opportunities
--------------------------------------------------------------------

Just as approaching your PPC campaign with only a free keyword tool
can hurt your chances of finding the right keywords to bid on,
approaching your SEO strategy in a "hunt and peck" way leaves a wide
opportunity for you to be focusing your energy on the wrong keywords
in your content. Picking phrases that relate to your business off the
top of your head or using a more basic keyword research tool can’t
give confidence that optimizing content for that keyword is going to
help.

With WordStream, your site data is used to continuously suggest
long-tail keywords with a high ROI for PPC, so you’ll know which terms
are most important to focus on next, and how to structure your site’s
content hierarchy. This way, you can visually see how to structure
your website, which terms are going to be most effective and
important, and it can help you incorporate related terms and see which
areas to focus on next.

WordStream also includes a fully integrated version of Google's SEO
keyword suggestion tool, so if you do choose to supplement your
private data with additional keyword suggestions, you can import them
with the click of a button.

Keeping SEO keywords organized and building your list continuously
helps guarantee that your efforts aren’t wasted, and neither is your
money.

Beyond SEO Keyword Research – Organize Your Data
------------------------------------------------

Finding the right keywords is just one piece of the puzzle. Once you
have thousands of keywords to choose from, you need to be able to
organize them into groups in order to better understand where the
trends are and which phrases could be good to use when writing content
to bring people to your site.

Keeping keywords organized in a hierarchical structure, WordStream
helps you to hone in on the most targeted phrases in your campaigns.
WordStream makes it easy to see keyword opportunities and decide how
to use them by keeping them organized.

Using WordStream’s keyword segmenter, you’re given automatic
suggestions for logical keyword groupings based on the data that’s
coming into your website. From here, you can create one group, or
several groups simultaneously to help filter your keywords.

Create and segment multiple groups simultaneously with WordStream.

Before you know it, you’ve organized your keywords in an easy-to-use
grouping tree, where you can see the more general groups as well as
the specific terms within them.

Organize all of your keyword groups in an easy to use hierarchy.

In addition, any keywords you import from WordStream's Google keyword
tool will automatically be organized into your keyword group
hierarchy.

Suddenly, a repository of thousands of keywords becomes a manageable,
process-based system for approaching new content for your website.

WordStream – The Ultimate Keyword Management Solution For SEO
-------------------------------------------------------------

Take charge of your search engine optimization efforts by bringing
data, analysis, and action together with WordStream. If you’d like to
get started with WordStream, you can:

Try WordStream free today

Request a live demonstration from one of our professionals

Sign up for our Search Marketing Webinar

Subscribe to our Newsletter

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For all other questions, call the WordStream team now at (617)
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Tutorials
---------

Learn how to make the most out of WordStream by browsing our helpful
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