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FOR IMMEDIATE RELEASE
June 21st, 2009FOR MORE INFORMATION:
Emily Bergantino
(646) 884-7419
Emily.Bergantino@malarianomore.org

Sean 'Diddy' Combs Hosts the Annual White Party in Los Angeles
==============================================================

New York, NEW YORK - With his high profile annual bash taking place on
July 4th, Diddy brings the family together and puts the WHITE PARTY in
red, white, and blue while raising awareness for Malaria No More

Sean "Diddy" Combs announces today that he will host his infamous
White Party in Los Angeles on July 4th this year with the theme of "We
are Family." Complete with white carpet entrance and all of the VIP
treatment for which he has become famous, celebrities, friends, and
dignitaries alike will join Combs to celebrate the birth of our nation
- White Party style - in a private home located in one of the most
exclusive neighborhoods of Los Angeles, CA. He has truly become known
for his ability to create a unique experience for his guests and for
the first time Los Angeles will provide the backdrop for the
festivities. Like a traditional backyard family picnic, the party will
begin early in the day with an elegant afternoon barbeque where guests
will be treated to custom CIROC vodka martinis created by
world-renowned mixologists and outdoor games. It will continue into
the evening with dancing, headlining DJ's and more.

In addition to being one of the most anticipated events of the year,
this White Party will also serve as a platform to raise awareness for
a very important organization, Malaria No More. To promote the cause
and bring needed attention and aid to those living in areas where
malaria is prevalent, Combs is teaming up with longtime friend and
fellow entrepreneur, Ashton Kutcher who will co-host the party. In
conjunction with the White Party, Combs' Sean John fashion label will
produce and sell a limited edition t-shirt that will retail for $40
on-line at www.seanjohn.com with the slogan "Celebrate Life End
Malaria" with a portion of the proceeds going to the non-profit
organization. Partygoers will learn how they to make additional
contributions, purchase t-shirts, and sign up for volunteering during
the event.

Sean "Diddy" Combs said, "This year's White Party is going to be
historical. We are pulling out all of the stops to create a
celebration that will be like none other before, and I thought it was
time to share the sexiness and glamour of the White Party with all of
my friends and family in LA. I chose July 4th because I am feeling
very patriotic these days and who doesn't love a barbeque on our
nation's birthday.

"I am also proud to be partnering with a cause that my boy Ashton has
been involved with for some time now: Malaria No More. They have been
doing some amazing things to help families in Africa protect
themselves from this preventable and treatable disease," Combs added.

About The White Party:

The legendary White Party, created by Sean "Diddy" Combs over a decade
ago at his home in East Hampton, New York, has become one the year's
most anticipated events. In 2006, Combs took the party to sexy Saint
Tropez in the French Riviera. The party renowned for over the top
luxury, glamour and superstar celebrity guests will once again make
history. 2009 marks the first time the White Party has taken place on
the west coast.

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