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Matt Cutts: Gadgets, Google, and SEO

SEO Answers on Google Video
===========================
July 31, 2006

in Google/SEO, Movies/Videos
Okay, I took at stab at answering several questions on Google Video.
Here’s what I did in chronological order:

First, the video disclaimer. Just as with my normal disclaimer,
 this is my personal opinion. The views expressed on these pages
 are mine alone and not necessarily those of my employer.
Session 1: Including qualities of a good site.

Session 2: Including some SEO Myths.
Session 3: Should you Optimize for Search Engines or for Users?

As you can probably tell, I shot these videos at home this weekend. I
wanted to make a video so that I could give a little more detail and
nuance than you’d get from reading a sentence or two. My video camera
has an internal hard drive so when you connect it to a computer with
USB, it looks like a hard drive with mpeg2 files. All I did was upload
the files directly to Google Video from a web browser. The videos are
rough because I didn’t do any editing; I just shot single takes and
copied the files up.
Let me know if these are helpful, and if they are, I’ll try to make
more.

{ 193 comments… read them below or add one }
JohnMu July 31, 2006 at 1:09 am

:-(
Any “official” transcript available? (perhaps someone could make
one) Watching videos in the office doesn’t look enough like work
:-) and is not “quotable”. Oh well, it’s novel (but is it
good?).
It’s also bad for your SEO, Matt!

Lars July 31, 2006 at 1:16 am
Nice videos… but:

I’m used to written english but I’m not used to spoken
“american” english.
So I wasn’t able to get all of your very interesting
information. A transcript and/or subtitles really would be very
helpful.
Thanks, Lars

SEM kid July 31, 2006 at 1:21 am
If someone links to my webpage containing the video feed, will
this help my video rank on Google?

David Harry July 31, 2006 at 1:27 am
Hey Matt, Dave here.

Works great here… (running 3MB though, I would hope it would).
I think some ’set design’ as you touched on. Maybe even say… a
Pirate theme.. Naw,,it would never work…

IT’s a nice change from reading articles, Blog and Forum posts..
I must try this, (no Pirate outfit though),,, well, I must sleep
a few hours now…
Speaking of which, have you cloned yourself or something?

David Harry – Getting too old for these SERPs -
ReSiever July 31, 2006 at 1:28 am

Hi Matt,
The video’s look good! A very good initiative of yours, and i
think you need to continue doing this!

I don’t know if you’ve read the question, but the user Win asked
when the duplicate content filter kicks in… How much of the
content should be unique and does link text count as content on
that same page?
Thanks in advance!

IncrediBILL July 31, 2006 at 1:29 am
Matt, is this the start of GTV and will it compete with
webmasterradio?

On another note, a programmer that resorts to video claiming
typing is too slow is distressing. Is this an admission that
some Googlers are hunt-n-peck slow typers thus explaining the
painfully slow duration between updates?
Let me know in the next video update ;)

P.S. Thanks for the videos, good info!
Mika July 31, 2006 at 1:30 am

It eats up a lot of time. If you answer questions via blog post
you can easily search for the stuff that matters for you. On
Video you never know if a topic is mentioned at all and if you
do know that, where in the video it is. It takes around 13
minutes to watch the video. A blog post is scrolled down in a
few seconds. Then there’s the usual stuff: not searchable, no
quoting, no linking, no images…
But it’s cool to watch Matt Cutts while having breakfast :) I
like the idea of answering via video, and I know that its a lot
of fun taping these.

Jonnie July 31, 2006 at 1:40 am
Great videos Matt – keep them coming!

Thanks.
Jonnie21

Stephen July 31, 2006 at 1:47 am
Hi Matt

Thanks for the post and answering a good number of question. I
know you cant ask all.
Would have loved to have known your thoughts on where the
homepage/root page appears on a site:domain.com search as I have
a feeling that the changes on the 27th June/July effected this –
so whether Google is handling things better/differently in the
future for sites effected in this way who knows.

For some reason your video posts on Google video are associated
with a Cat Ozzie jumping – must be Optimisation = Ozzie :)
TOMHTML July 31, 2006 at 1:52 am

Thanks for theses videos. I’m trying to translate them in
French.
Is Ozzie your cat ?
http://video.google.com/videoplay?docid=5196068039997874888

Shane July 31, 2006 at 1:57 am
This is excellent matt could be the start of something big.

Well done!!!
Shane

german July 31, 2006 at 2:00 am
The videos were great!

Thank you.
Hagrin July 31, 2006 at 2:12 am

Wow, I got a little worried knowing Matt was home alone and the
first couple of lines were “I wanted to make a video”. :)
Halfdeck July 31, 2006 at 2:18 am

Encore :) Should I also be thanking reseller for these knockout
vids?
“40% of all html has syntax errors. and there’s no way search
engines can remove 40% of its index, just because somebody
didn’t validate.”

Matt, are you saying Google has no problem crawling buggy html?
I think you’re saying Google will index a page even if its buggy
and a page won’t be penalized for invalid code?
http://code.google.com/webstats/2005-12/metadata.html

This Google article seems to implies some coding errors do
matter, like meta name=description value= instead of
content=.(?)
When Google parses a page to generate description snippets to
display on a site: search (on sites that doesn’t use the META
description tag), I believe some HTML errors / ill-structured
HTML can make it hard for Google to find where content begins in
the source code (I know Google handles stuff like H2 closed by
an H3 pretty well, and getting better on other stuff). I see
this happening where Google sometimes displays text in IMG ALT,
NOSCRIPT, and A HREF at the top of source instead of H2/P text
buried at the bottom or buried inside layers of TDs. Or am I
just imagining things?

DoingItWell July 31, 2006 at 2:37 am
He he he, no, you don’t look like you’ve been kidnapped, you’re
not holding a recent newspaper in one hand. :-) In any case,
noisy backgrounds be damned.

I appreciate your wish to experiment with video, but it’s not
easy to do a websearch on the content is it? It’s going to be
more difficult to use your blog as a reference site and lookup
tool with the content inside videos?
Mike Empuria July 31, 2006 at 2:48 am

Thank you for this. Very interesting, useful and a nice way to
get information.
rxbbx July 31, 2006 at 2:50 am

Good work those videos.. hopefully more in the near future
Regards

Search Engines WEB July 31, 2006 at 3:02 am
http://digg.com/technews/VIDEOGoogleEngineerExplainsBestPracticeSEODosandDonts

It would have been more convenient if all the VIDEOS were simply
One Video for DIGGING purposes
– if this make the homepage – share the pageviews stats – please

Superzu July 31, 2006 at 3:07 am
Excellent videos, Matt! Really helpful. Looking forward to more
of the same!

Dynamic July 31, 2006 at 3:14 am
Dear Matt

Great Work.
Video quality is good, I feel this much better to read, and we
all can view your expressions. I think it will not be possible
to meet you, but your face, your voice, your gestures will
remain alive in our computers ! Please provide download link
also.

Bye
Ramon July 31, 2006 at 3:19 am

Greath Matt. You are brilliant and original.
Waiting for a transcription to transtale it into spanish.

Addam July 31, 2006 at 3:21 am
Good questions, and i love the video

Gemme July 31, 2006 at 3:25 am
I would love to watch the videos then again Google has decided
that I can’t at the moment (I’m in China) and asks me to have
patience. Any chance to youtube the videos so the rest of the
world can participate

Dave (Original) July 31, 2006 at 3:30 am
Matt has been kidnapped and is being forced to say things he
doesn’t really mean. Don’t believe me? Watch the video :)

Liana Evans July 31, 2006 at 4:05 am
I bet this saved your fingers a lot of work Matt! LOL

These are great videos, hope you use this often, this is a nice
way to “humanize” what you are saying and for people to better
understand what is going on at Google and their own SEO efforts.
Great work!

webecho July 31, 2006 at 4:09 am
Matt,
Good Stuff, It really makes a change to sit back and relax and
listen to advice rather than staring at the screen for hours
reading.

I hope this becomes a regular thing after your grabbags.
(Just to liven things up …why don’t your wear a different hat or
something in each clip)

Webecho
Steve July 31, 2006 at 4:20 am

Great stuff – hats off to you
Al July 31, 2006 at 4:29 am

Take 1
Hi Matt

I’m so pleased to be one of the first to see almost a preview of
your Oscar winning video documentary performance.
We’re almost a day ahead of you and being one of 20 million
people nicknamed “Ozzie” down here  like your jumping cat  ….
kinda makes the Pacific Ocean shrink to the size of a creek in
terms of first class communication .

All the best for future productions … I’ve booked my ticket in
advance.
Al

Theo July 31, 2006 at 4:35 am
Lol, your video disclaimer looked indeed like a hostage video.

Seriously,
I hope you do this more often, great stuff…

Theo
Ralf July 31, 2006 at 4:58 am

Nice jump to a video presentation, for a first timer you hit the
most important basics like background and background noise.
Resolution is excellent also for full screen view. Light,
reflections and voice need some attention. Any amateur video
producer couldn’t do a better job. And last but not least as
always good information.
Personally I like one advantage of video – Quick copy-and-paste
is over.
snd July 31, 2006 at 5:00 am

Nice videos Matt ;) Keep them comming!! :)
And how we can send in more questions?? maybe you can set up a
vidoe-question page or something like that?

garethjax July 31, 2006 at 5:13 am
Holy smoke! you’re right, he has been kidnapped by the fairy
folk of El-googleda :D

Excellent videos!
I’ve got a technical question: if i have some informations in
popup windows opened by javascript (i’m talking about “clean”
popup, onclick() based, with real content) the robot are
probably not going to read those contents. (they don’t use
javascript).
Is that some way to prevent this and let the robots index the
contents ?

Blacky July 31, 2006 at 5:23 am
Great stuff, love it, almost a human approach (except for the
dude in the video..)..sorry, only joking!!

More, please!
Emil Stenström July 31, 2006 at 5:32 am

It’s really sad that the bold element in HTML is ranked slightly
higher than that strong element. It has been marked as
deprecated by W3C (the strict doctypes) so it should really not
rank higher. It would be really interesting to hear why it
works like that, I’m thinking of something like “more older
pages use bold and those are of higher quality”. Anyway, a bit
annoying for someone like me that tries to promote using web
standards properly.
Russell July 31, 2006 at 5:34 am

Good Morning Matt, excellent stuff, it was great seeing you in
action. I am sure we all look forward to many more videos.
Ryan July 31, 2006 at 5:49 am

I see you answered my question… Thanks Matt!!
….I can now safely point a few old (and new) clients to this
video :)

Thanks for confirming what I’ve always told them :)
does adding “my name mentioned in a matt cutts video” to my
resume make it better? hehe j/k

Philipp Lenssen July 31, 2006 at 6:19 am
Well done, keep up the style! Interesting stuff. It might be
nicer if you sit in front of a window or bookshelf or something
to avoid the “hostage” effect ;)

Ryan July 31, 2006 at 6:25 am
Yeah.. you should do it in the libraryesque area where they do
the adsense blog videos… It makes it look like they’re in the
waiting room of a pediatrician with the colored small chairs,
and jukebox and the like…

Or at least in front of a computer.. It’s always fun to see
other people’s workstations…. I still want a monitor like
Battelle has.
John Tourloukis July 31, 2006 at 6:29 am

Finally, some great questions answered. That was the best piece
of content yet from this site.
Thanks again Matt!
John Tourloukis July 31, 2006 at 6:33 am

Matt,
I should say – finally the multiple sites on one ip answered,
all the stuff here is good.
One question if it is not to late to ask, what about duplicate
content? Say you offer the same exact service in two citites?
For example New York dry cleaning and Atlanta dry cleaning, is
it ok to put up the same pages with just the city name switched?
Sorry for being late,
John
Craig Francis July 31, 2006 at 6:41 am

Hi Matt,
Sorry if this is off-topic, but this seems to be a “grab bag”
post you talk about in your comment guidelines.

I have recently been told by an SEO “expert” that Google will
rank pages differently depending on their URL in relation to the
folder structure. For example:
http://www.domain.com/keyword/subPage/
http://www.domain.com/keywordSubPage.html

And to quote the reasoning: “Introducing a flat folder naming
convention when navigating through the pages – doesn’t alter the
structure of the site, just makes Google bots think all the
content is closer to the front of the site – and therefore
increases relevancy”.
Personally I disagree about it altering the structure of the
site (he seems to suggest removing all folders), but I am unsure
if there is any truth in how it changes the relevancy of the
page.

Even if there is a grain of truth in this, I would still find
the ability to change the scripting language without breaking
links (i.e. the move to “index.php” from “index.html”), and also
allowing the pages to be grouped logically is much more
important.
pavlos July 31, 2006 at 6:42 am

Good tips here but generally the clue is that (accorting to you
Matt) all you need is a unique content site which can be easily
crawlable. Fine.
But about those sites you say that should be worried if they use
several thousands of domains in a single ip address, I can tell
you a single ip address with 780,000 domains which are for sale
and all have the same redirecting script, and they are all
indexed by Google. Some of those have a dictionary of subdomains
each. Still they have over 10,000 spam pages in Google’s index.

An example was posted in the friday questions post by me if you
want to see an example of such a domain.
That is despite some people’s multiple spam reports. After
months and the sites are in your index. Those do employ hidden
text and all other dark seo tactics, and the unique sites get
severely penalised.

You need to address those concerns and open a communications
link with the webmasters affected instead of the usual “there is
ALMOST nothing…”
Websites are severely affected by this.

pavlos July 31, 2006 at 6:44 am
PS: I am not saying “you should”… I mean “Google shoud”

The Adam That Doesn't Belong To Matt July 31, 2006 at 6:48 am
Hostages tend to be more against stone walls in caves.

The problem with the effect isn’t the plain wall…it’s the
lighting. Because it’s not spotlit (it looks like it’s lit from
an overhead light or perhaps a lamp), it makes the areas further
away from it darker. So putting a background in front of it
probably won’t make a great deal of difference…Matt just needs a
spotlight. (Sergey could get him one for Christmas or his
birthday, whichever comes first.)
Sitting in front of a window would be baaaaaaad…light reflection
and all that.

Either that, or shoot it off a green screen and superimpose
whatever background in after that. Mind you, then we’re getting
into full production mode and Matt probably doesn’t want to do
that.
Anyway, I’m not really sure how I feel about the video. The
beauty of a blog post is that the poster has the ability to cite
examples by hyperlinking to them and making things less abstract
as a result. With the video, that aspect tends to be lost. When
Matt’s talking about a survey or a research project, it would be
nice to have that hyperlink to the research project or survey.

On the other hand, Matt probably did answer a lot more than he
could have by typing and in a lot more detail. And he doesn’t
have to worry about someone taking the <blockquote> tag and
copy/pasting his text, unless they choose to retype it.
So I don’t know.

Ryan July 31, 2006 at 6:50 am
John, in that case.. how is having 2 pages with just the city
name switched beneficial to the site visitor.

I’d think they’d get more benefit out of just seeing one page
that mentions 2 cities you do dry cleaning in… with possibly one
page listing both locations and their contact information…
If it grew to multiple states, I’d have one page listing all
states, then just contact info of all the sites in that state
another level deep.

But dry cleaning doesn’t change by state. There’s nothing that
you do in arkansas that you don’t do in new york (except maybe
more tobacco stains).
mariop July 31, 2006 at 6:54 am

Hi Matt
it’s a big thing, let’s lern more about SEO-questions via
Google-TV.

have a good day
Mario

phantombookman July 31, 2006 at 6:59 am
Excellent – things like this point to the power of the internet
and it’s future.
A very impressive feature

The Adam That Doesn't Belong To Matt July 31, 2006 at 7:06 am
There’s nothing that you do in arkansas that you don’t do in
new york (except maybe more tobacco stains).

And stains from the blue dresses worn by interns of a certain
former Arkansas governor.
Nate K July 31, 2006 at 7:20 am

Excellent responses Matt! These were very informational on the
different aspects of SEO. I especially liked the one regarding
building for users or for search engines – and I agree wtih you
that they are not exclusive of one another – but they go hand in
hand. Structuring a site properly (semantically, with meaning)
that is content rich and dynamic will ultimately keep the users
(not in all cases), and the search engines can easily index the
site as a whole.
You need to do these videos more often! Thanks!

Paul Zhao July 31, 2006 at 7:32 am
garethjax, try “alternate navigation”, having an HTML link
elsewhere on the page so search engine spiders can follow (such
as the footer of your site).

Titanas July 31, 2006 at 7:36 am
This is all and great news for getting higher in the rank and
make a better web but all there’s this language minority issue.
Languages with limited acceptance (let’s say Greek, my native
language) are ranked lower than english or spanish. Even if i
write this great tutorial or review about the new Firefox in
Greek, chances are that only a few people will read it because
of the language!

Tahder July 31, 2006 at 7:57 am
Nice stuff! Thanks for the answers via videos.

cheers
PhilC July 31, 2006 at 8:03 am

Hi Matt. When I read that you were going to try answering
questions on video, I didn’t think I’d be particularly
interested. But I have to say that they are very very good, and,
for the ‘grab-bag’ type of replies, they are far better than
posts. The videos aren’t as easily quotable as written stuff,
but they are excellent – well done!
I wonder if you’d be kind enough to answer another question that
came up in your videos, and was the topic of quite a big
disagreement here a while back. In one of the clips you used the
phrase “sneaky redirects”, and when you refer to the sort of
redirecting that Google doesn’t want, you always use the word
“sneaky” – as does Google’s guidelines. Some people assume that
all auto-redirects are spam as far as Google is concerned, and
that was the topic of the disagreement a while back. I know from
my contact with you that not all auto-redirects are considered
to be spam by Google, and I wonder if you would confirm that for
the benefit of those who don’t agree. Cheers…

CJ July 31, 2006 at 8:12 am
Matt,

Great way to answer a lot of question with a personal touch :)
Felt like a mini-SES virtual conf.
I have a question for the next round of vid/text Q&A. I have a
site which is a news based blog that allows readers to
comment/discuss current news events in a specific genre of news
(NOT a global/local/tech/medicine hub). The site is focused on 1
specific class of news where the sources are syndicated via RSS,
and all authors names, sources, trackback url’s are preserved
intact. This site ranks well for topics that are on the
cover/homepage however no other pages are in the index within
Google; however several hundred are indexed by the other S.E.’s.
Would this be a filter based upon the lack unique content as a
result of originating sources originating from sydication feeds?
Perhaps the total weight of commentary/discussion is not enough
in relation to the total amount of source?

I have seen other sites that are in similar situations as well
as numerous sites that do the same and are not. Given the fact
that there are so many scraper and spam sites abusing rss
syndication is there any way to authenticate with Google? The
site does use Google sitemaps and Google Analytics and has had
97% of all pages crawled at least twice in the course of the
last 4 months, does not have any ads served (No Adwords, banners
or other revenue generation) however does have 4 external
anchored text-links.
From a quality standpoint I can see how the site may be filtered
based upon the weight of unique content -vs- syndicated content,
however I am curious if you may have any suggestions on how to
improve the index depth (html sitemap is also available 1 click
from the homepage and the entire site is def. crawlable)

Thanks
Florida Guy July 31, 2006 at 8:16 am

Hey Matt,
Great video! It is really interesting and I appreciate your time
doing that, specially on the weekend.
Do you think you can upload something about Dedicated IP
Address? Does it help on be more stable in Google? Also if you
could say something about the recent data refresh/update on
Google I am sure a lot of people will appreciate it.
Thank you very much!

rxbbx July 31, 2006 at 8:17 am
You should remove my name as label by the second video.. it’s
your movie, i wanted to rate the video a 5 stars, but labeled it
by accident with rxbbx. I am sorry.

regards
William Donelson July 31, 2006 at 8:17 am

I still cannot understand what’s going on with the 27 June
update. Our content-rich, non-commercial sites with many more
quality inbound links that higher rated sites, and FAR more good
content are not doing well anymore.
HELP!

JLH July 31, 2006 at 8:19 am
Thanks for the information, and I vote for more video answers.
Plus you can spread the Matt Cutts SEO magic around a bit as I’m
sure someone is already blogging the transcripts and will get
themselves some great link bait.

Josh July 31, 2006 at 8:32 am
Thanks for some great videos Matt.

Follow up question:
I use a dedicated server because two of my sites are very
resource hungry. Because I have alot of space leftover though, I
also host quite a few other sites that are run by family,
friends, a few business associates, and a charity I am dedicated
to just to help them out. So, I probably have about thirty sites
hosted on my server (10 of which are mine). Does this come close
to the threshold where I have to worry about having too many
sites on a server/IP? It isn’t an issue I ever thought about
before. Do I need to kick these people to the curb to protect my
business (I guess I’ll keep the charity around though :-) ?
Thanks
Josh

Matt Crouch July 31, 2006 at 8:35 am
Great Job Matt. Hope you keep it up!!

Brett July 31, 2006 at 8:42 am
Matt:

You mentioned in your video about vs is CSS evaluated for
example: font-weight:bold;?
Respectfully,

Brett
nancyb July 31, 2006 at 8:42 am

Thanks, Matt!
I’m not able to attend conferences so your video was great – now
I know what you look like and you are younger and cuter :) than
I imagined .

I do hope someone will transcribe it and make it available for
searching. I’m kinda slow at remembering some of the more
technical stuff and it sinks in and “holds” better if I can see
text.
Thanks for answering all those question and I look forward to
more videos.

Goodman Amana HVAC July 31, 2006 at 8:50 am
Anyone know if he said he was going to make any more kitty
posts?

Ted Z July 31, 2006 at 8:52 am
EXCELLENT!!!

Reading does not give flavor that the video does.
Keep up the great work!

Ted Z
Matt Crouch July 31, 2006 at 8:57 am

Guess the Video Search didnt find you yet :)
http://video.google.com/videosearch?q=matt+cutts

Dave July 31, 2006 at 9:11 am
My question didn’t get answered, but that is ok think the video
idea is great.

Please keep the good content flowing.
Tim July 31, 2006 at 9:17 am

Thanks for the information, Matt.
I understand you are not able to answer each question, however
it appears obvious that you deferred from answering any
questions about the data refreshes on June 27 and July 27. Is
there anything you can tell those of us who were largely
impacted by the refreshes on those dates?

Some sites came back on July 27 while others did not. Some sites
survived June 27 without incident but were impacted on July 27.
The only thing these sites seem to have in common is that the
“site:www.example.com” operator no longer lists the homepage on
top.
Is there any advice, information, or hope (other than “check
your sites”) you can give to people who have sites that were
impacted on those dates? Should we just hang tight until the
next data refresh? What about sites that didn’t return after the
June 27 data refresh? When could we expect the next data
refresh, Aug 27? What exactly is a data refresh anyway?

Anyway, it seems as though this is something you cannot talk
about based on the number of people that have asked. I respect
that. But if there is absolutely anything, even tiny, that you
can say I think there would be hundreds of people that would
appreciate it. Thanks for listening and the valuable information
you provide here.
Aaron Shear July 31, 2006 at 9:26 am

Matt,
Thank you for your articulated answer to our issues, moving
forward we will plan around this issue. Due to the fact that we
have hundreds of in house employee’s who’s only job is to build
product content it is normal for us to launch with such
“Passion”. This content is prepared months in advance, in
anticipation of a new launch.

The only question I have, is there a way for us to “un-filter”
our AU site? We know that France became visible after 5 months.
Cheers

Aaron Shear
PuzZler July 31, 2006 at 9:26 am

Free Matt!
http://www.tradebit.com/channels/internet-marketing/110552/matt-cutts-gives-some-hints-about-seo/

i think he is giving us a hint at the beginning, that something
is not ok in the ‘plex ;-)
Aaron July 31, 2006 at 9:31 am

Matt,
Love the vids! Thank you!

David July 31, 2006 at 9:34 am
Thank you

David
Liz July 31, 2006 at 10:09 am

Thanks a bunch for the videos. they were very helpful and
hopefully you’ll make some more!
Bigfinger July 31, 2006 at 10:09 am

Awesome… Great way to handle the grab bag questions, do more
this way please. Could be a good way to eat up those 20% free
work hours at the office.
Jeff July 31, 2006 at 10:19 am

Matt,
The one thing you forgot about w3c validation is that if a site
is totally valid, it is totally crawlable in a text browser. So
validation does help in crawability.

Liane July 31, 2006 at 10:27 am
Fabulous Matt! The video idea is really wonderful and very well
done. I’m impressed by the way you are able to answer in a
straight forward manner and without a lot of ummms and errrrs
which would certainly happen in my case.

I’d be willing to bet you passed all levels of public speaking
as a kid! :)
Very well done. I love it! (Still looking to find out how to
detect cloaking though. I mean, I know how I detect cloaking,
but it takes a lot of work on my part and I was hoping to find a
less arduous method. Perhaps just one more video?)

Ryan July 31, 2006 at 10:30 am
Liane, the best method I use to detect cloaking is to disable
javascript and set my user agent to be that of googlebot.

There’s a firefox extension that can do both.
It’s a simple matter of me hitting 2 buttons and clicking
refresh.

Grab bag Friday Peter July 31, 2006 at 10:30 am
Thanks Matt

It’s great that you provide this
excellent feedback..because
you certainly don’t have to.
My home page sort of came
back so I guess that problem
is now sorted :)

Keep up the great work.
skipfactor July 31, 2006 at 10:32 am

Can I buy advertising space on your drab background? Just a URL
in big black letters? :) I think you should do location shots:
backyard, office, hotel rooms, airports, in front the old Jeeves
cutout…
Jamie July 31, 2006 at 10:37 am

Is it possible you could list the urls of sites and tools that
you mention in the videos somwhere on your blog, or with the
videos, so we can follow up on them?
Hope there are more videos to come – its a nice way to digest
SEO.

Jamie
Chris July 31, 2006 at 10:43 am

Thanks, Matt.
Unfortunatelly, my net connection is too damn slow to view those
videos, can you please provide a download link?

Matt Cutts July 31, 2006 at 10:45 am
TOMHTML, yup yup. Ozzie is our newer cat. I needed a short test
video to make sure everything worked. I also had a video of him
stealing a tomato off a table; he’s a little rebel.

Halfdeck, I’ve wanted to try making a video for a while. Can you
imagine talking about datacenter IPs on a video though? That
would be… pretty boring.
S.E.W., if I go over 100MB I’d have to use the client uploader,
and it sounds like that can take 1-2 days. I wanted the
gratification of the web browser upload (goes live immediately).
That puts an upper limit of 7-8 minutes on a video. Plus if I
talk for much longer, I’m sure I’ll say something dumb, and I
don’t want to learn how to edit yet. :)

Thank you, Liana Evans! I’ve misunderstood enough emails in my
time that it seemed like a good idea to try a video where it’s
harder to misunderstand. I can probably make a few more before
my wife comes home and demands to know what I’m doing with all
the lamps in our place. ;)
I appreciate the comments, Ralf. I picked up some books on
making videos, podcasts, etc. this weekend. I tried to get light
right, but only had stuff that was lying around. Audio
definitely needs work–maybe something to dampen the echoes from
the bare walls?

garethjax, include static text links to the same content.
Emil Stenström, I’ll ask around. It might be possible to adjust
things. I think it’s mostly an artifact that everyone used bold
first. But again, the difference is pretty trivial.

Ryan, don’t forget that you can do direct links into the video.
For example, append “#2m3s” to go to two minutes and three
seconds into the video. I think that’s right–the Google Video
folks recently posted that somewhere. Let me check. Ah, here we
go:
http://googlevideo.blogspot.com/2006/07/new-feature-link-within-video19.html
tells about it. That’s the correct syntax. So you could point
directly to where I answer your question.
Philipp Lenssen, I did add a little bit of background for the
next few sessions.

pavlos, I’ll check it out. There was someone working on tackling
the specific issue you mention, but parked domains often aren’t
meant as malicious in the way that some spam is. Nonetheless,
our users don’t like parked domains, so it’s usually not good to
show them. Philipp asked your other question, and I’m hoping to
get to it.
Nate K, I almost mentioned Alan Perkins as a master of that
philosophy, but I wasn’t sure on the fly if I was remembering
his name right. I’d check out stuff that Alan has written on how
to align users’ and search engines’ interests. Lately, Colin
McDougall has also talked about VEO (Visitor Enhanced
Optimization), which also tackles many similar ideas.

Hi, PhilC, it’s been a while since we talked so my memory is a
bit dusty. The vast majority of the time, I’m talking about
JavaScript redirects used in a way to show users and search
engines different content. You could also cloak and then use
(meta refresh, 301/302) to be sneaky. But just doing a redirect
by itself isn’t sneaky. A valid example would be if you merged
with another company, so the domains merged and did a 301
redirect from the old domain to the new domain.
William Donelson, I’m hoping to get to that one.

Josh, I wouldn’t worry about this, because they’ll all be
different sites. If you were running 30 sites and they were all
about some topic like pharmacy, that might look different.
Many thanks, nancyb. :) When I started the blog, I was thinking
“I could put my presentations and PowerPoint online!” That
hasn’t really happened, but I’m still interested in the idea
(not everyone can make it to San Jose or Las Vegas for a
conference). Maybe I could do a dramatic re-enactment of what I
planned to say or the questions that people asked. :) Then
again, there’s never enough hours in the day, so who knows..

Goodman Amana HVAC, I’ll get to your kitty question. I tried to
convince Emmy to come on camera. She wasn’t a fan of all the
lights.
Matt Crouch, I don’t know how often Google Video indexes. I
guess we’ll find out, eh?

Aaron Shear, I’m not at a place where I can on it right now.
Your best bet would be a reinclusion request, and I’ll try to
check into what the algorithms are doing.
PuzZler, I just about lost my breakfast from laughing. I’m
clearly going to have to add something in the background.

Matt Cutts July 31, 2006 at 10:48 am
Jeff, good point. I’ll remember that for future discussion.

Chris, if you look to the right of the video, I think that there
should be a “Download as a file for Windows or Mac” link. Try
that out and let me know if it works.
Stephen July 31, 2006 at 10:53 am

Bangs Head against Brick Wall regarding domain.com positioning
in site:domain.com checks :D :D
Ozzie jumping gets a ranking 5 out of 5 :) – bet in the long run
more people will rank the cat than your vid clip – as people
will always be searching for cat vids etc.

Scott C. July 31, 2006 at 11:22 am
(I hope this isn’t a dupe — got a WordPress db error the first
try…)

I was glad to see that bold counts for more than strong.
(Although I know Matt said it’s a minor point.) I don’t
understand why em and strong should be preferred by standards.
Worse yet, what’s this about bold and italic tags being
deprecated?! To me, italic and bold are very well understood
conventions — why shouldn’t we use “i” and “b” tags if that’s
what we mean? The browser or stylesheet can still redefine if
they really want to. I suppose someone will argue about style
versus structure and blah blah blah, but come on, it’s just two
tags that allow us to specify two common type settings that have
been used for hundreds of years. Is it going to kill us to keep
using them?
Dave July 31, 2006 at 11:41 am

Documentation from qualities of a good site can be found at:
http://www.viperchill.com/articles/matt-cutts-qualities-good-site.asp
Other 2 video documents are getting created as i speak

Hope this helps some people
Matt, feel freee to use it

The rest of the articles will be added to
http://www.viperchill.com/articles when complete
Nick July 31, 2006 at 11:45 am

These are great. I much prefer watching the video to reading.
You can’t get intonation and hand gestures from the written
page. I think having these videos really good. Thank you.
WebHostWatchdog July 31, 2006 at 11:51 am

Matt: Thank you so much for the brief respite from reading text
on my monitor. I really enjoyed your alternative format for
providing tips for us webmasters.
P.S. I wouldn’t worry too much about the aesthetics of your
studio; content is king baby!

lots0 July 31, 2006 at 12:09 pm
The video was good Matt, better quality than I expected.

However, I was hoping to see Inigo Montoya, the Spam Killer…
Whatever happened to that guy anyway?

Vineesh July 31, 2006 at 12:11 pm
Great Videos Matt !! Keep them coming .

Martin July 31, 2006 at 12:15 pm
Nice videos!

I can only agree that this is an interesting possibility to
really get into the topics. Looking forward to some more of
that.
P.S. A Google logo on the wall behind you would be nice too :-)

Laura MacKenzie July 31, 2006 at 12:22 pm
I really like to video angle. Thanks. It was great feedback, and
so detailed as well – I’m a happy little cuttlet – even if you
do look like a prisoner ;-)

Joseph Hunkins July 31, 2006 at 12:54 pm
This is great! I’ve got you up in a little window (the Austin
Powers Matt Mini Me Window) talking while I add some content to
sites.

I think keeping the clips short as you are doing will be very
helpful, otherwise hard to search for the answer needed.
Surprised that I could not find you under “Matt Cutts” at Google
video.
pavlos July 31, 2006 at 1:04 pm

Matt Said: “pavlos, I’ll check it out. There was someone working
on tackling the specific issue you mention, but parked domains
often aren’t meant as malicious in the way that some spam is.
Nonetheless, our users don’t like parked domains, so it’s
usually not good to show them. Philipp asked your other
question, and I’m hoping to get to it.”
Pavlos says… The issue with me and with the other webmasters
affected by this is that these sites and the thousands of
subdomains/subfolders they have use redirect scripts. Some of
those redirect scripts send me hits via 302s and I am sure
googlebot is picking up, as for no reason one of my main sites’
rankings and some of my client’s have been severely damaged for
no reason.

Anyway… Really appreciate the interest…
This is a very complicated issue and it would be great if we
could live without…

Dave July 31, 2006 at 1:08 pm
Documentation and text of the videos can be found at

Matt Cutts Video’s Documented
Marcus Westberg July 31, 2006 at 1:15 pm

Great stuff Matt!
This video thing is very creative and the most interesting I
have seen on your blog so far :) More of this stuff please! I
watched all 3 sessions and I´m waiting for more SEO video
action…

BTW… the quality of the videos was also very good :)
vintner July 31, 2006 at 1:18 pm

Video is really a loss, for all the reasons so politely hinted
at by everybody. We really need a standard written English
version for reference, for understanability, for translation,
for indexing, for searching, etc., etc. Video can do many
things, but this is not one of them. (Thanks anyway.)
Marco July 31, 2006 at 1:24 pm

Great videos, Matt! I’ve enjoyed it really.. Good information
Jon July 31, 2006 at 1:28 pm

Great job Matt! Nice way to break up your delivery a little…
keep the great posts coming.. and hopefully a little deeper on
content :)
The Adam That Doesn't Belong To Matt July 31, 2006 at 1:41 pm

There is one concern in all of this that has been bugging me all
day and I haven’t yet found a good way to put it. So I’m just
gonna do the best I can.
My concern is the idea of valid code being placed behind
content. Would it not hold true that the aspects of the
presentation of the content (e.g. the code) would serve as part
of the user experience in and of itself and be just as important
as the content?

I’m not saying the content should be less important than the
code, but if a site has coding issues that cause it to have
browser compatibility and/or accessibility issues, then a
situation could arise whereby at least some people who would not
be able to read the content properly and therefore consider
results that contained said issues irrelevant.
That’s one of the reasons I’m such a big fan of the accessible
search and have started to use it exclusively, even though I
have no particular disability that prevents me from using
regular search. When I use the accessible search, there’s an
increased likelihood of finding relevant results where the
webmasters of the sites have taken the time to code them
properly (more or less…the odd error is bound to happen).

Accessible search also has the side effect of removing a lot of
the blackhat stuff, since a lot of the blackhat techniques are
placed as a means of covering up badly-coded sites with unclear
purposes (among other things).
I can see the point about hand-coded sites containing useful
content. But why not use the Webmaster Console/Sitemaps to
communicate those issues to people and encourage them to code to
higher standards? It’ll make crawling sites a lot easier,
increase the likelihood of relevant results, and allow end users
the opportunity to experience as many sites as possible with a
reduced risk of incompatibility. In other words, by encouraging
and promoting quality code in regular SERPs, you enhance the end
user experience.

So…in a rather roundabout way, here’s the deeper question: is,
at some point, accessibility and/or valid code going to become
at least a factor in the algo?
Mr Mac July 31, 2006 at 1:54 pm

I loved your videos! In them you mentioned that having your site
on one server is ok, but what about interlinking my related
sites that are hosted on the same server – will that raise a
flag with Google?
Luther July 31, 2006 at 2:02 pm

Thanks for your time Matt ! It’s a good idea to use a video for
answering us !
For the french reader I translated the third video on my blog :
http://www.masterimpact.com/blog/index.php?2006/07/31/9-matt-cutt-video
JohnMu July 31, 2006 at 2:35 pm

Thanks, Dave!
Adam (TDBTM), read this:
http://www.cre8asiteforums.com/forums/index.php?showtopic=39217

Matt, any comments on:
http://groups.google.com/group/google-sitemaps/browsethread/thread/76d6193a1025255/3ec3a451ab748d37
?
Morris Rosenthal July 31, 2006 at 2:56 pm

Apparently, these videos are so popular I can’t get the third
one to load.
Great job, all that talking at conferences must be good practice
for a video professor gig. Ever consider teaching an SEO course
online?

Morris
Andre July 31, 2006 at 3:12 pm

this is a excellent Video and thanks for the excellent
informations.
Thanks for answering all those question.

Andre
Todd July 31, 2006 at 3:57 pm

Matt,
These videos are great, are you going to do more than the three
currently posted?

I would love to see more.
Thanks

Fred July 31, 2006 at 4:22 pm
Matt, these videos are really great. Short and to the point..

In any case, where do I get to post questions?
g1smdg1smd@free July 31, 2006 at 4:47 pm

I see reports that iGoogle Video/i was down earlier.
Did it get Matt-dotted?

g1smd July 31, 2006 at 4:49 pm
I see some reports that Google Video was down earlier.

Did it get Matt-dotted?
Fionn July 31, 2006 at 5:25 pm

I cannot open the Optimize for search enignes or users…:(
Good job Matt. I will try again manana….!

Nintendo July 31, 2006 at 5:38 pm
Suggestion, go back to text.

BTW, site:domain.com is still screwed up on google.com like it
has been for for three months now, but is great in all the
datacenters.
Mike Seiler July 31, 2006 at 5:46 pm

Thanks, Matt — the videos are a nice addition for those of us
that never make it anywhere to see you speak in person.
The Adam That Doesn't Belong To Matt July 31, 2006 at 5:51 pm

JohnMu: There are two conflicting arguments. What am I supposed
to be reading and probably responding to there?
Manca July 31, 2006 at 6:52 pm

Matt,
It would be cool if you’ve got some kind of “text” version of
your answers…that’s why some users are not used to videos and
live speech… and some of us are still on freaking dial-up … so
watching those videos will take me forever….
please prepare something in textual shape ;)

Thx.
Manca
Aaron Pratt July 31, 2006 at 7:44 pm

I just want to say that Matt scks major arse for launching this
stuff while I am on vacation and only can access the videos via
56k modem and my browser keeps crashing. ;-(
Crash!

Reboot!
Grrr!!!

Lphant July 31, 2006 at 8:36 pm
:lol: Fantastic video

HarleyGuy July 31, 2006 at 8:58 pm
What you hear or read and what you see, can be very different. I
like the fact that I can watch Matt as he discribes different
issues. Not that I can read between the lines, but I can read
body language.

Thanks to Matt hope you do more.
Michael Biddulph July 31, 2006 at 9:26 pm

Excellent stuff Matt and much appreciated!! Would be great to
see some more of the same.
Thanks again

Michael Biddulph
Toowoomba AU
Dave (Original) July 31, 2006 at 10:39 pm

Yeah Matt, you have our emails so why not email a nice written
copy to us all individually :)
Dave (Original) July 31, 2006 at 10:43 pm

Oh, and Matt, please check spelling and grammar before emailing
nad In HTML format would also be nice :)
Robert G. Medford July 31, 2006 at 11:03 pm

Bin Laden has better set decor.
;)

Forget form and stick with the great content. We’re listening.
Rossco July 31, 2006 at 11:29 pm

Nice work Matt, I am looking forward to more.
Matt Cutts August 1, 2006 at 12:13 am

lots0, it’s amazing how many people thought I was a pirate.
Aargh.
Manca, Lisa Barone wrote up a good summary. Lisa, please enable
comments so I can stop by from time to time! :) Ah, and I see
Dave at viperchill.com transcribed it too. I think ThomasB did a
German translation too.

Morris Rosenthal, a video professor gig, eh? I’m glad you
enjoyed them. I just posted a few more..
Lee August 1, 2006 at 3:12 am

Nice Matt…. Thanks for that little insight!
Spiderza August 1, 2006 at 3:14 am

Check the full transcript of Matt Cutts’ video – Qualities of a
Good Site at the Digg Watch Blog.
Read the transcript if you can’t download the video – or keep
the transcript open while you’re watch the first video.

Marcel Wagemeesters August 1, 2006 at 3:26 am
Really nice videos Matt! We want more!

William Donelson August 1, 2006 at 3:28 am
Thanks for your reply, Matt.

I know this is probably bad for G revenues as well (!!! ???) as
very few of the sites above our own hard-hit (as examples) do
not carry AdWords at all. This kind of difficulty must hit G’s
reenues hard as well.
Lyononline August 1, 2006 at 6:19 am

Nice…thanks. Another great videos ? I would like to see more :-)
Rick Vidallon August 1, 2006 at 7:25 am

Given the blank background of your video set…
It would have been a hoot for you to have a few guys standing
beside you left and right, arms crossed holding some Windows for
Dummies books. ‘If yor ransom is not paid ~ they will force you
to read a chapter each day!
Jean Deau August 1, 2006 at 7:26 am

Dare I suggest the title to be “gOOglers gone wild”. (use your
imagination on the graphical treatment on the double O…).
I smell a hit video in the “SEO Amateur Video” cat.

great stuff matt. Keep it up, umm so to speak.
Keith August 1, 2006 at 7:30 am

They’re Beautiful Matt,
I know how much work it is to create videos vs. writing
articles. The information you put out on them was pretty basic,
but it was very cool to put a voice and face to the blog.

If you do it again (and I hope so) maybe you could answer some
more difficult questions.
Paul August 1, 2006 at 7:46 am

great idea matt, look forward to seeing some more.
William Rock August 1, 2006 at 9:02 am

Thanks Matt, great first go at the video Q&A
Keep up the great work and the great info on keeping webmasters
on the right track. I never thought to use a text browser to
check for accessibility. The Lynx View is great I will be using
this in all my sites. Are you going to be at SES San Jose this
year? Also thanks for all the feedback at webamsterworld Pubcon
Boston 2006.

Keep the Cameras Rolling!
lots0 August 1, 2006 at 9:04 am

>>>lots0, it’s amazing how many people thought I was a pirate.
Aargh.
I can tell you where the six fingered spammer is… for a price ;)

Malek Bougandoura August 1, 2006 at 9:34 am
Hi matt,

You did a great job that was cool and informative I would like
more of those videos
Keep up the good work :-)
Cheers Mal

Mark Williams August 1, 2006 at 9:46 am
Hi matt, first timer here…great idea about the videos.

As someone else mentioned it is much easier on the eyes to turn
you on (maybe I better rephrase that!) and sit back and look out
of the window, while listening to good content… than stare at
the screen reading with blood shot eyes, so not worries about
making the video look pretty, I am watching the ladies walk past
the office window.
cheers, more please

E Milley August 1, 2006 at 10:37 am
Hey Matt-

I thought these videos were very informative.
I think this is a great time saving tool, and a hell-of-a way to
be efficent in your replies. Thanks a lot for taking time out of
your nice California weekend to do this.

Now, maybe you can help us little people get some of those spam
detection tools used internally by Google. ;)
Kind Regards,

Erika
Randall Tomaras August 1, 2006 at 10:41 am

Matt
First time user to your blog. Saw your videos
1. Where can I go to be educated on SEO. Classes,Internet,
associations, seminars? Somewhere where I will get my money’s
worth. 2. Is there someone who can be specific with my sites?
3. I went from a 4 Rank with over 300 pages ranked to a 3 and 10
pages ranked and did not change a thing. Is there something
competitors can do to ruin your rating?
Thanks for helping an old fart (55)
Randall

Taff Martin August 1, 2006 at 10:53 am
Great Stuff Matt,

Keep them coming,
Taff

Jean-pierre August 1, 2006 at 11:53 am
Hey I learned a lot with these videos great initiative thx

Fred Sprinkle August 1, 2006 at 11:54 am
The truth is, I think these videos are some of the best info I
have ever encountered. It is so fresh feeling to watch them.
Keep oh debunking myths!
Good Job!

By the way, your auto spell checker is sweet!
Maizal August 1, 2006 at 12:28 pm

You had it right the first time Matt, “dot your Is and cross
your Ts”. I wonder how sites will rank if they “cross their Is
and dot their Ts” ;)
Manish Pandey August 1, 2006 at 1:04 pm

That was a really nice videos there Matt. I highly appreciate
them all.
And yes keep adding them more…:)

jon rognerud August 1, 2006 at 2:36 pm
Video media is very popular and effective. Other companies (no
name) are allowing users all over the globe to upload and manage
personal and business-related information, and everything
in-between.

The question is: how does one track ‘true’ metrics of not only
usage (which is easy) – but effectiveness of medium for humans?
(not spiders)
My answer: Log on to Matt Cutts Blog, and watch the new videos –
they are phenomenal! Forum members should use this to help
others in the industry. “Help others get what they want, and
you’ll have anything you want” (you’ve heard it before,
probably). Value first!

Yes, transcripts would be useful, but not crucial – can’t wait
to see more.
Best, Jon

big4guy August 1, 2006 at 4:35 pm
Hi Matt,

I loved your videos. I am a newbie to this entire search engine
optimization thing. You videos, espically the one on to optimize
for search engine or users was the best. I always used to write
from a users perspective, but I think, having better
accesibility to one’s site also helps.
William Donelson August 1, 2006 at 6:05 pm

I think this is a good way for you to provide feedback, or you
might consider a podcast as well…
Ian August 2, 2006 at 1:30 am

Just starting to look at it. Generally good, and you come across
quite well. The lack of a transcripts makes it a bit of a pain
as I have to write down the bits that are interesting instead of
just copying your text :) That’s work for me! :D
The other downside of having audio is that people from around
the world can tell you that “niche” is pronounced “neesh”
instead of “nitch” :D

Ian August 2, 2006 at 1:47 am
Favour bold over strong? That’s awful for accessibility :( :(

Ross Hill August 2, 2006 at 4:29 am
If I am a web designer and I need to have a portfolio page to
show my work (eg http://www.thrivenow.com.au/portfolio) does
this look too much like a links page like you have been
inferring would be bad? I’m not linking to credit cards and
casinos but I am linking to parasols, kids shops, surf clubs and
a personal blog.

Adam August 2, 2006 at 8:03 am
Thanks Matt, good watch!

Ian August 2, 2006 at 8:40 am
Matt, regarding launching big new sites with batches of pages at
a time, what sort of time period would you need between your
first “few thousand” and your next “few thousand”?

Ian August 2, 2006 at 8:44 am
Sorry, the above question was with regard to the “launching a
site with millions of pages” question you answered in session 2.

Ken Terra August 2, 2006 at 12:51 pm
hey matt,

picking up where your vodcast left off — accessibility –, and
continuing a strong theme in today’s thread — captioning — , i
have a question: can google index flash, mpg, and other video
formats’ captioned text, the way it can index, say, alt tag
text? thanks,
ken

p.s. i vote yes on your video, and though i understand you fine,
i would support captioning because I am an accessibility
proponent — too bad GV and Utube don’t have a voice recognition
auto-captioner built in…
sham August 3, 2006 at 11:01 am

A lot of information..Thank you very much matt…
isulong seoph girl August 3, 2006 at 11:40 pm

nice vid. very insightful and informing. i guess a bit of visual
aids surely prod or rather, lure the viewers to tune in as
compared to a plain old-school text.
Roberto from Tenerife August 5, 2006 at 5:15 am

Hello Matt,
I have been always reading your blog but I never left you a
message. Now, I felt I had to. In fact, I saw your videos and I
wanted to thank you very much for taking your personal time in
helping people understanding this complex world of SEO. I truly
appreciate it. I think that you had a great idea to make those
videos: final users like me appreciate very much that we don’t
have to read few more pages of written information!

I thought about an idea though, which maybe could help improve
the whole thing even more and that I would like to share with
you: Below each video title I would include an ordered list of
the questions you are answering in it (numbered in cronological
order). Why? I speak by personal experience: only by watching
the entire movie I discovered that you where answering many
other important questions covering important topics other than
the main subject. I think that if people can read the questions
in advance they will be more reasons for them to watch your
videos to listen to your answers.
Thank you very much once again and have a nice day!
Roberto

PS. If one day you will take a break from work and you will be
coming to Tenerife it will be our pleasure to have you as our
special guests!
Sean Leavey August 6, 2006 at 10:20 am

Hello, your videos are very interesting and helpful.
I have two questions to ask:

1. Do absolute links within HTML markup rank higher than
relative links, and if so, why is this?
2. Does Google rank sites which provide a text-only version of
its pages higher than a site which doesn’t, and is there a way
for a webmaster to have search results redirect to the text-only
version of the page without it being considered cloaking?

Thanks.
steve August 6, 2006 at 12:32 pm

Hi Matt
I really enjoyed the videos and watching them is more enjoyable
than reading, personally I’d like to see more video, and more
dinosaur impressions too please! I’d like to post a few question
for consideration too if I may, all related to link building and
SEO.
1) Do image links give you as much benefit in SEO as text links?
and is the alt tag of the image counted as anchor text?
2) Could you clarify exactly where the line lies between what is
acceptable and what is not acceptable in terms of purchasing
paid links. I would assume that purchasing bannner advertising
is considered OK, whereas purchasing some little Co-op style
links in the footer is not. What about the areas in between, a
paid link on the homepage of a relevant site for example.
3) I understand that it is essential to get links on relevant
sites and that they are more beneficial than links on non
relevant sites, which makes sense. Could you clarify how the
relevancy is calculated. If for example I had a website about
shoes and I linked to another shoe site that would obviously be
relevant. What if I linked to a site about slippers? or about
the leather manufacturer? would they be as benefitial? I guess
I’m looking for clarification on how the relevancy is worked
out, is it by subject area or is it by keywords.
4) Not really a question but I’d greatly appreciate a general
explanation of how you think webmasters should approach link
building. It’s an essential part of SEO and something I think
most people get wrong.

Thanks
Steve

Gigel Chiazna August 7, 2006 at 2:23 am
Hi Matt

This videos are great, it’s easier to follow than written text,
I hope you will continue making them. Of course, some better
compression would be great ;)
In case you will continue, would be great an index with all
videos and topic

Gigel
Matt Robson August 7, 2006 at 8:38 am

Hey Matt, Great Video.
To your “viewer” question about root-domain only search, axioma,
a downloadable search tool that has some interesting filtering
and sorting customizations.

So, just letting your listeners know that this feature exists,
and I believe axioma can use Google as a source, and then
filters the non-root-domain pages.
Thanks,

Matt R.
http://connectsociety.com
Sim August 9, 2006 at 8:55 am

Matt Cutts, in Session 3 you said that 40% of all html has
syntax errors. and there’s no way search engines can remove 40%
of its index, just because somebody didn’t validate.
Well let me tell you that if Google actually did not include
pages with a significant percentage of non standard compliance
(XHTML 1.0 Strict, CSS2, WCAG 1.0) their authors would have
bothered to fix them, this is for sure.
If to appear on Google a page must be valid then people will
validate.
 Sometimes publishing tools are responsible, not authors.
Colin McDougall August 14, 2006 at 1:39 am

Hey Matt,
Thanks for the mention!

OK, I am late to the game here but thanks to you Matt, I was
inspired to take a significant amount of time over the last few
weeks.
Back to check a few emails now then off for more R&R :)

Colin
SEO Consulting August 14, 2006 at 7:55 pm

We were realy amused in the office watching the video. Do not
get me wrong but it lacks a professional touch.
Hope to see your next video
Rick Vidallon October 2, 2006 at 7:56 am

Dear Friends of Matt,
I am looking for an application that converts video to flash
player (or) some other open source player … like the way google
converts video to flash for playback on a browser. I would want
to install the application on a server for anyone to use — or it
could be local running on the users machine — but in the end I
want to automate the process as much as possible.

I would also would like to be able to pick the thumbnail from
any frame in the video (if possible).
Any suggestions orideas out there? Please respong to Rick –
rick@visionefx.net
tomek November 1, 2006 at 6:27 pm

Given the blank background of your video set…
It would have been a hoot for you to have a few guys standing
beside you left and right, arms crossed holding some Windows for
Dummies books. ‘If yor ransom is not paid ~ they will force you
to read a chapter each day!
binqiang liu November 27, 2006 at 12:02 am

HI, we are having trouble watching or downloading your videos
from internet in China?
Would there be a possible way to solve that problem?
I’m definitely eager to know about your video and your advice.
Thanks so much!
binqiangliu@gmail.com
http://binqiangliu.bloggerspaces.com
Decorative Pillows January 8, 2007 at 9:48 am

Is there a maximum size for uploading videos ?
Scented Candles January 8, 2007 at 9:49 am

The video could have been edited for a more professional look.
Quinten Miller January 11, 2007 at 9:02 pm

Why are people concerned with a professional look when its the
content we are after. If you had to set up a more professional
environment and then edit the videos to ‘look nicer’ then you
might have only been inclined to make two videos not three.
My vote is for high quality informative content

Great work
Sterling Silver Jewelry February 26, 2007 at 1:20 pm

Are Google video results all come from youtube.com now ?
robin March 5, 2007 at 10:09 am

Hello,
I’m curious about your videos.What is your view regarding google
recently bought Youtube?
thanks,

Air Purifiers March 20, 2007 at 12:08 am
this is a great M&A activity for Google. This will bring in a
lot of web traffic from Youtube, this is my view of this
transaction

Billy March 23, 2007 at 12:15 pm
Thanks for the video’s – keep them coming – I can listen to them
in the background while I work

Air Cleaner April 20, 2007 at 10:42 pm
Google is slowly by surely going to be to the Internet what
Microsoft is to the personal computer. They are buying the
smartest minds who will make the right moves, like this one. I
only hope that they stay away from the “dark side” forces that
are pushing for a one world government. We’ll see.

Deejay April 27, 2007 at 4:24 am
Thanks for spending so much time on these great video’s, its
good to get this kind of feedback. Don’t treat googlebot
differently, it doesn’t like to be discriminated :-)

Frits Straatsma May 20, 2007 at 10:45 am
Good to interview people from Google. It remains hard to get an
exact idea of what is necessary for seo. The more we understand
about the big secret the better.

jelonka June 5, 2007 at 7:46 am
Hmm , it is good in big economical countries using video, in
Poland ppl mostly use 115 kbit/s internet connection, any higher
are bandwith limited – any movie > 2 MB is extremaly long to
open so need to wait for better IT infrastructure:)

Cheers,
Paul
Persuasion Power July 27, 2007 at 2:26 am

Same here in Asia. Broadband services promise 1.2Mbps for $60 /
month but when you log on even during off peak hours, your
actual speed is 384kbps.
If the Web 2.0 Video is to take off, the world needs to upgrade
the speed of its internet.

jeff Hall August 17, 2007 at 8:46 am
I’m confused as to whether the videos are:-

1. A mulit-million dollar production.– the hostage in Bagdad
backdrop is painstakingly recreated to the finest detail to give
a sense of personal attention. The panavision 16mm film is then
studio edited and sequenced to create the illusion in the
viewers mind that it is directed just at them. – or –
2. Made on a shoe-string budget with a camcorder in the spare
room.

Either way they are extremely effective and very helpful. Who
needs the slick suit with a hi-tech office backdrop anyway.
seo Mexico September 8, 2007 at 12:42 pm

Matt,
all the videos are very helpful, specially when you talk about
optimization for users.
I hope you have enough time to post more of this invaluable
tools.
Keep Working Hard.

Dog Clothing September 9, 2007 at 8:28 pm
Thank you very much Matt for such an amazing series of videos.
They are extremely useful. You look kinda cute by the way!

Yuriy September 14, 2007 at 2:58 pm
Guys who have problems with “american” english understanding go
here
http://www.seomoz.org/blogdetail.php?ID=1256 .
There are not everething, but readable.

airgle September 24, 2007 at 9:19 am
The video is great! Save a lot of time from reading all those
articles. Matt, I like your the word’s map. Very cool.

Mark October 2, 2007 at 10:21 am
Matt, can i post these on my video seo site – Reel SEO?

turystyka October 14, 2007 at 5:44 am
all the videos are very helpful, specially when you talk about
optimization for users.
I hope you have enough time to post more of this invaluable
tools.

Suzan Balk October 28, 2007 at 12:18 pm
the videos are very helpful, specially when you talk about
optimization

webmaster December 7, 2007 at 12:15 pm
Excellent responses Matt! These were very informational on the
different aspects of SEO. I especially liked the one regarding
building for users or for search engines – and I agree wtih you
that they are not exclusive of one another – but they go hand in
hand. Structuring a site properly (semantically, with meaning)
that is content rich and dynamic will ultimately keep the users
(not in all cases), and the search engines can easily index the
site as a whole.

communication February 18, 2008 at 12:16 pm
Very greats videos. We liked very much. Becouse SEO is new
ideology and everybody SEO experts think that they now
everything about SEO. But Matt you are great and you as Google
company know the secret.

Alan Woodward September 22, 2008 at 10:19 am
great video, need to spend more time looking at google video
rather than just youtube

Jack October 13, 2008 at 10:39 pm
Matt,
Your Videos are useful and nice to see in youtube. Can you
upload these in a separate channel?

Anton Gorodenskyi November 9, 2008 at 2:19 pm
Hi Matt!

That`s a good idea to broadcast with such an interesting topics
as Google crawl details and other.
Go on, please! But be a little more like an announcer from CNN
or BBC – more official language in order for better
uderstanding. And your blog will be one of the visitest in the
internet.

Good luck, collegue!
)))

Marcus Richard January 31, 2009 at 12:45 am
Matt,

Great videos and thanks for sharing. Do you know, regarding
videos, I have several readers who would like to know how to
create sitemaps for youtube videos. Its my understanding that
although it can be done and is accepted in webmaster tools, the
videos dont get indexed, as I think is correct being that they
are hosted on youtube, not the domain of the site that had
embedded the videos. In anycase, cant seem to find any answer on
this to confirm what I think is the case. Would love to know to
share with readers at ReelSEO.com Anyways, thanks in advance for
your insight.
Clearsite webdesign June 4, 2009 at 9:11 pm

Nice way to learn some seo stuff, takes a bit more time but it
forces me to really listen. I tend to scan the pages if it’s
written and maybe forgetting a lot of stuuf due to that fact.
Going to try and watch this video stuff more often. Thanks a
bunch.

Melissa January 12, 2010 at 3:12 am
I remember reading this post a while back. (years) I believe we
need an updated video which covers major changes coming with
Google Caffeine as well as the “site load speed” being included
in the algorithm.

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