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HOUSTON INTERNET MARKETING, SEO & WEB DESIGN
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CLIMB PAST YOUR COMPETITION: Top Placement, Quality Traffic, Increased
Conversions

Web Design Houston Services - Internet Marketing Houston - Search
Engine Marketing - Houston SEO Company - Search Engine Optimization
Houston - Pasadena, Katy, Sugar Land, Pearland TX
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Internet Marketing & SEO Services Are No Longer 'Optional' Expenses
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Let's look at the bright side. You have finally come to the inevitable
realization that every day millions of consumers in Houston and
elsewhere are searching the internet for your products and services.
Research suggests that more people every day are turning to search
engines like Google, MSN and Yahoo first for their consumer needs.
Capture your share of the market and more with the expert guidance of
our proven Houston internet marketing services.

At Zizinya, our job is to give our Houston web design, internet
marketing and SEO clients the edge they need on their competition by
dramatically increasing their online market exposure. Your trust in
our web design and internet marketing expertise coupled with our
proven approach to search engine optimization will ensure an increase
in your conversions and a prosperous future for your online business.

The Houston Marketplace is Growing Fast: And So is the Competition for
Your Business

Houston Internet Marketing Services  Houston SEO Services

Dubbed the energy capital of the U.S. and home to one of the largest
medical centers in the world, it is no wonder that Houston topped
Kiplinger's "Best Cities to Live, Work and Play" list for 2008. Chief
Executive magazine's "Best and Worst States for 2009" survey has
declared Texas the number one state for job growth and business for
the fourth year in a row. Over the next decade experts estimate that
over a million people will be moving to Houston. With population
growth comes a welcome surge in consumer demand, and of course,
increased competition for your business. Our internet marketing
services, website design and seo services have put many businesses on
the map - giving them the competitive edge they need to effectively
generate leads, increase conversions and most importantly, realize
their dreams of online business success!

It's Time to Stop Losing Valuable Business Leads to Your Competition.

It's no secret that a stong web presence is critical to the success of
any business seeking to compete in today's marketplace. When a market
becomes saturated, the value of out ranking your competition within
the search engines should never be taken for granted. Top placement
within the major search engines like Google, Yahoo and Bing is a
necessity for effective lead generation.

As online competition for your business grows, one of the biggest
challenges facing your company will be the ability to implement a
dynamic internet marketing plan that sets you apart from your
competitors. Chances are, the high ranking businesses in your industry
have experienced the benefits of top placement and are actively
engaging in a variety of internet marketing and search engine
optimization strategies to maintain their coveted poitions.

The quickest way to the top is to find out what your high ranking
competitors are doing and to do it better. Our Houston search engine
marketing services are designed to handle every phase of the
development of your internet marketing plan, using proven strategies
to thoroughly analyze your competition and custom solutions to drive
your business growth.

No Website? No Traffic? No Worries. Custom Web Solutions for Any
Situation.

Every web design, seo and internet marketing project we handle is
unique in it's specific requirements, although most of them share a
common fundamental goal: to increase business revenues.

Do you have an established business or professional career with
 little or no web presence?

Do you have a website that is nowhere to be found within the major
 search engines?

Are you paying for internet marketing services that are not
 generating the traffic you need?

Are you getting decent traffic to your web site but failing to
 convert your visitors?

Are you lacking the metrics to help determine the marketing
 channels with the best ROI?

Whatever your particular circumstances may be, our team has the skills
necessary to develop and successfully deploy the right internet
marketing or seo solution for your business.

SEO, Internet Marketing and Search Engine Marketing: What's the
Difference?
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Whether it's the sheer abundance of industry jargon or the fact that
so many of the terms are overlapping in scope and definition, many
people outside of the internet marketing profession are often left
scratching their heads in confusion.

There are certainly differences in opinion regarding the proper
nomenclature of the various strategies used in the optimization and
promotion of a web site. It is important to note that many of the
terminology is often used interchangably and sometimes incorrectly by
novices and industry professionals alike.

In the interest of clear communication with our website visitors, we
have provided brief explanations of some of the basic industry terms
as they pertain to the information discussed on our website.

Internet Marketing: Refers to the comprehensive process by which a
business uses it's website to promote it's goods or services on the
internet, encompassing everything from search engine friendly website
design to on-page search engine optimization to off-page marketing and
promotion strategies.

Search Engine Optimization (SEO): Refers to the optimization of
various factors of the individual pages of a website, in an effort to
make the collective pages of the site more appealing to the search
engines and therefore more likely to rank well within the search
results for a particular keyword or phrase.

Search Engine Marketing (SEM): Refers to a variety of strategies that
may be employed to promote a website on the internet and within the
search engines, including the process of building inbound links,
directory submissions, internet branding, pay per click and social
media marketing to name a few.

Creating a Powerful Web Presence: A Collaboration of Form and Function
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A solid web presence is built in phases, it does not happen over
night. Although countless variables cumulatively contribute to the
success of your internet marketing plan, the process as a whole can be
defined by three critical, synergistic parts:

1. Web Site Creation: web site design, whether it's a new site
  design or a re-design

2. On-Site Optimization (SEO): optimization of the individual pages
  of the web site

3. Off-Site Optimization (SEM): link building, social media
  marketing and internet branding

Only when each of these three phases is carefully executed will you be
able to achieve the internet marketing goals you have set for your
business. We have addressed each part of the process in more detail
below.

Houston Web design: Stickiness
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A well designed web site is an online extension of your business and
without question the foundation of any internet marketing plan.
Internet users have given your website a subconscious "thumbs up" or
"thumbs down" within a few seconds of its loading. The difference
between a sale and a lost customer often boils down to the instant
initial impact your website has on a user, or a website's
"stickiness."

Consistently aware of the shrinking attention spans of today's web
surfers, our designers carefully integrate the needs of your target
audience into a visually engaging web site that will not only
instantly grasp your visitors attention - but keep it long enough to
clearly deliver your message.

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Houston seo Services: Content is King
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You may have the web site of your dreams, but it won't do you much
good if no one can find it. Millions of consumers every day are using
keywords and search engines in hopes of finding businesses like yours.
Our SEO experts fine tune every aspect of your pages - from the tags
to the content - providing search engines with an effective roadmap to
your business web site.

Your content is the reason a user will visit your web site - period.
Surprisingly, quality web content is often neglected in favor of
elaborate graphics and flashy animations. Our content copywriters
skillfully incorporate target keywords into your individual pages in
just the right amounts to appease the search engines as well as your
website visitors.

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Houston Search Engine Marketing: Brand Yourself
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So you've got a website that you're proud of, and your Google rankings
for your targeted keywords has jumped. Is it time to declare your
internet marketing campaign a success?

Not quite. A powerful web site, expertly optimized and search engine
ready, lays the foundation for the final phase of your online
marketing plan - the lengthy and sometimes challenging process of
building link popularity. Our 'multipronged' approach to the promotion
of your website will, with time, establish your business as a seasoned
and reputable online authority.

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As you can see, one phase serves as a building block for the next, and
each process is critical to online marketing success.

Ideally, SEO considerations should be planned into a site design from
the ground up. However; budget, time and resource constraints often
dictate the direction of a businesses' internet marketing plan - often
resulting in the neglect or abandonment of web site promotion efforts
at various stages of completion.

Consequently, it is difficult to recommend a particular service
without an assessment of your existing web site (if any) and an
estimate of your budget for the project.

Get started today with our free website analysis»

Jump to:

Houston Small Business Website Design Services»

Houston Small Business SEO Services»

Houston Website Promotion & Marketing Services»

Houston Web Site Design Services Overview

Our Houston web site design service was the founding premise of our
Houston internet marketing company. We provide a complete web design
solution - we will design your web site, help you with domain name
registration and hosting, and promote your web site with an internet
marketing strategy catered to your business needs.

Each web design project is unique. We create custom logos, custom
banners and we do not use web templates like many other web site
design services. Our design process begins from the ground up - we get
to know the client and understand their goals. Every web site project
is a compilation of all of the individual client's needs reflected in
a search engine friendly, easy to navigate, well structured website.

The establishment of a strong web presence is vital to the success of
any business. We have designed web sites to help start-ups and small
businesses introduce their products to the online marketplace. Large
businesses have used our web site design services to replace outdated
web sites. Whether you require a small informational website to
deliver your personal message or you need to redesign a more involved
e-commerce web site - we have an affordable website design solution
for you.

Houston Small Business Web Design Services»

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Houston Search Engine Optimization (SEO) Services Overview

Search Engine Optimization, or (SEO), is the process of configuring
your web site so that it ranks well for specific keywords within the
organic search engine results pages, or (SERP) of major search
engines, such as Google, Yahoo, and MSN.

A website optimized for the search engines, or a search engine
friendly web site, provides businesses and individuals alike the
opportunity to reach millions of people without requiring the massive
internet marketing budgets only the largest corporations can afford.
However, a properly planned strategy to successfully optimize a
website is a complex and never-ending task.

A website - or even an individual web page - with a very high google
popularity one month, can be virtually invisible to the search engines
the next. Maintaining internet visibility and popularity with the
search engines is a constant uphill battle. With over a decade of
experience in Houston search engine optimization and services and
internet marketing in Houston, we are well equipped to fight - and win
- the battle for you.

When we start a new SEO project - whether we are redesigning an
existing web site that is unable to generate web traffic or creating a
search engine friendly web site from the ground up - numerous
variables are taken into consideration. We create meaningful, well
structured content, organized by the proper use of file names, image
alt descriptions, title tags, meta tags, header tags and text
modifiers, just to name a few things.

A good Houston SEO company will make proper use of site navigation,
both the internal link structure (links between the pages of your web
site) and the external links (links between your web site and other
web sites). Many of the search engine optimization strategies we
employ for our clients are covered in more detail in the SEO tips
section of our website.

A well designed, content rich, informative web site can be a
tremendous asset to any business - if the site is attracting visitors.
The bottom line is that an online presence will not serve its purpose
without effective internet marketing. It can be very difficult to
generate quality traffic to a website. Our goal is to educate our
clients about the basic principles and foundations of quality, search
engine friendly design and help them make informed decisions.

Houston Small Business SEO Services»

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Houston Search Engine Marketing Services Overview

Link Building

Google's search engine algorithm has evolved substantially since it's
conception in 1996. The search engine was modeled on a simple premise
that is still clearly reflected in the way the algorithm works today.
The idea was that in the academic world, researchers add to the
findings of those before them, citing the work of their predecessors
as they build on it. Every published body of work has a citation of
references that lends to its authority, based on the relevance and
credibility of the people cited. This is how a researcher establishes
authority, and Google's algorithm does the same thing.

Google determines that web pages with the most links to them from
credible web sites have the most relevance to the terms associated
with a particular search.

A successful internet marketing campaign only begins with a well
designed, search engine optimized website. Having quality links from
relevant web sites is critical to generating internet traffic, and a
link popular website will outperform even the most search engine
friendly web site without quality links pointing in its direction.

Link building is a cumbersome, time consuming job that requires
extensive research, astute marketing and a lot of patience. Our
website promotion services section will provide you with a detailed
explanation of the services we offer and the strategies we employ to
build your web site's link popularity.

Branding and Social Media

A successful SEO campaign will undoubtedly increase web traffic to
your site, but keyword selection and website optimization should only
be a part of your marketing plan. Search engine marketing in Houston
is an integral part of building your brand identity. Think of your
brand image as how you, the brand owner, would want consumers to
perceive your brand, and everything that comes with it (the branded
company, products and services). Now think of your brand identity as
how consumers currently perceive your brand. A good internet branding
company will successfully take your business brand from where it is
now (your current brand identity) to where you want it to be (your
ideal brand image).
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Logically, the next question is: How?

Our Houston internet marketing services build your brand perception by
effectively implementing a variety of innovative marketing and
corporate branding strategies including: Social Media Optimization
(SMO), Social Media Marketing (SMM), community building, internet
brand management, news releases, multimedia marketing, business
article submission and blog creation. Our strategic marketing
services, coupled with our experience in internet brand management and
brand promotion, will establish for your business what is considered
to be one of the most difficult marketing objectives: brand equity.

An internet brand building campaign by means of social media marketing
services can be created and customized for budgets of all sizes,
although we do recommend at least 6 months of service for adequate
results.

Houston Website Promotion & Marketing Services»

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Houston Internet Marketing Services: Pay Per Click (PPC) Advertising
Overview
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The premise of Pay Per Click advertising is very simple. Although the
goal of search engine optimization is to rank "naturally" for a
particular keyword, PPC marketing allows advertisers to bid against
competitors for a particular keyword or key phrases. Advertisers can
therefore pay to have their ad placed highest in the list of
"sponsored links" or "paid listings" or "featured listings." These
"sponsored results" typically appear at the top or on the right side
of the search engine results page (SERP). Pay Per Click advertising
search engines operate by making you bid on keywords that are related
to your business.

Research has shown that having both high rankings in organic search
engine results and having a high sponsored google rank greatly
increases the credibility of your business brand and in turn increases
traffic to your business web site. Consider the search engine results
page to be a prime piece of real estate with very high visibility. The
goal of your online marketing campaign should be to get your business
name, or your corporate brand name, on to that piece of real estate as
many times as possible.

Google AdWords is the largest and most used PPC advertising platform
on the internet today. A Google AdWords account can be used to
purchase pay per click advertisements on Google.com and the "Google
Search Network," which is made up of several Google partner sites
including AOL.com, Ask.com, Netscape and Excite. Advertisers bid to
have their ads listed, and when consumers click on the ads, the
advertiser pays the bid amount. Hence the term Cost Per Click, or
(CPC).

Managing a PPC account is significantly time and labor intensive and
must be maintained on a daily basis in order to grow and succeed.
Several different PPC campaign strategies must be employed in order to
find what works best based on your business needs. When properly
implemented, all the available options of PPC advertising in
combination with your organic traffic can help you capture all the
available clicks for the keywords relevant to your business.

Whether you already have a PPC campaign underway or you are in the
market to launch one, we have a pay per click service for you.

Houston Website Analytics & Progress Tracking Services»

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Houston Internet Marketing Services - About Zizinya Web Solutions, LLC
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Over the past decade we have provided web site design services,
consulting services, search engine optimization services, graphic
design services and internet marketing services for a variety of
individuals and businesses globally. Although we are based out of
Houston, TX - we continue to provide quality services for clients all
across the world.

With competition on the web growing at exponential rates, business
owners are increasingly desperate to boost the online visibility of
their products and services. Unfortunately, with desperation, comes
the "snake oil salesmen," making unrealistic promises and selling
cookie cutter services that they don't (or often can't) provide.

Zizinya Web Solutions has a strict code of ethics and zero-tolerance
for fraudulent claims, copyright infringement, bad business conduct,
content theft, and unethical "black hat" tactics. We have over 10
years of experience in the industry and an extremely loyal client
base.

Please visit our business ethics page for more information on how we
do business.

Contact Zizinya Web Solutions»

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Houston Internet Marketing, Web Design & SEO Services
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Free No Obligation Price Quote

We know the challenges of competing online can be overwhelming and
that eventually you will need to seek expert advice. Give us the
opportunity, and we will give your business the competitive edge it
needs. Complete our online quote request and we will provide you with
a free, no obligation quote for the web design, seo or internet
marketing services you need.

No Obligation Web Design Quote

Why Should You Choose Zizinya?

We offer a full range of internet marketing solutions

We have over 12 years of experience in internet marketing

We provide custom packages to meet any budget specifications

Our prices are often a fraction of those of our competitors

Our commitment to quality service and total customer satisfaction

Our dedication to ethical business practices

View Our Code of Ethics ⇒

Five Signs of a Snake Oil Salesman

Avoid "SEO Experts" who offer:

Guaranteed first page rankings

Results in the first few days

Reciprocal linking or link farms

Cookie Cutter Marketing Solutions

Meta tag keyword stuffing

More Things To Avoid ⇒

Tips for Good Web Site Design

Always create an "About Us" page to establish trust with your
 users

Create and submit a XML Sitemap to Google for quick indexing

Design your web site for multiple browser compatibility

Carefully choose the content of your title tags for high rankings

Focus on creating useful content to increase your web site traffic

Learn more web design tips ⇒

Key SEO Tips for High Rankings

Extensive keyword research is critical to proper optimization

Maximize your link structure, both internal and external links

Optimize each page for a few targeted keywords only

Create keyword rich content for your meta description tags

Label your image Alt description fields with appropriate keywords

Get more SEO Tips and Tricks ⇒

Tips for Building Link Popularity

Determine your competition and see who is linking to them

Focus on keyword rich anchor text in links back to your web site

Make sure your links are coming from relevant, credible sites

Research potential link partners and request one-way links

Participate and post in blogs and forums relevant to your site

See More Link Building Tips ⇒

Tips on Internet Brand Promotion

Use article submission and press releases to promote your site

Create and issue a periodic newsletter to retain visitors

Build communities through social networking platforms

Use multimedia marketing like photo and video posts

Optimize your site with popular links for easy content sharing

More Brand Promotion Tips ⇒

Web Design, SEO & SEM Resources

Good Website Design Principles»

Search Engine Optimization Tips»

Search Engine Marketing Basics»

Houston Business Rankings»

Zizinya Offers Local Marketing in:

Austin TX  Dallas TX  Houston TX

North Texas (Allen, Mckinney, Plano)

Pasadena, Pearland, Sugar Land  TX

Contact Us Today!

Houston Internet Marketing & SEO Services

Zizinya Web Solutions, LLC • 5318 Weslayan St Suite 128 • Houston, TX
77005 • local: (713) 568-2364 • toll-free: (800) 385-7430 • fax: (713)
429-0470 • email: sales@zizinya.com

Business in Houston is Booming: Houston Business Articles

Zizinya Houston Internet Marketing  Houston Web Design: We are a
Houston based internet marketing company providing search engine
friendly web design, expert search engine optimization (SEO) and
ethical search engine marketing services to businesses that want top
rankings in the search engine results pages. Although we are a Houston
based internet and web marketing company, we provide website marketing
services to online businesses and copmanies across the globe. Our
internet marketing, search engine marketing and Houston web design
experts have the experience, know-how, dedication and work ethic to
give your Houston business the market exposure it deserves.

Serving Houston and surrounding metros: Katy, Pasadena, Sugar Land ,
The Woodlands & Pearland, TX

Copyright © 2009 Zizinya Web Solutions, LLC • All Rights Reserved •
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