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Thursday, December 18, 2008

How Much Do Online Resources Influence Your Health Care Decisions?
------------------------------------------------------------------
Data Point Image

Twelve percent of Internet users say general health Web sites
influence their health care decisions very much, while 32% say they
somewhat affect their health care decisions, according to a new survey
by Jupiter Research.
Four percent of respondents said that prescription drug Web sites,
government Web sites and health plan Web sites influence their health
care decisions very much. Meanwhile, 3% of survey respondents said
that blogs, support groups and other social media have a strong
influence on their health care decisions.

Still, doctors, friends and family have the most influence over
respondents' health decisions.
Fifty-six percent of respondents said that doctors influence their
health decisions very much, and 21% said that doctors somewhat
influence their health decisions. Meanwhile, 15% of respondents said
that friends or family influence their health decisions very much, and
43% said friends or family affect their health decisions somewhat.

Results are based on an August survey of 2,168 Internet users.
Source: Jupiter Research, "Online Health Information -- Examining
Authority and Influence"

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