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Lawyer Search Engine Optimization
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Home > Lawyer Search Engine Optimization

Law Firm Search Engine Optimization
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Lawyer search engine optimization is an important service to any law
firm that wants their website to appear in the natural search results
on the first page of Google when someone is looking in their city and
state for a particular area of practice. The process of search engine
optimization is made up three primary elements.

· Professional Website Design and Layout
· Relevant Search Engine Optimized Content
· Inbound Links

The Process of Search Engine Optimizing for Lawyers

Relevant Content - If you are a divorce lawyer in Atlanta, your
website’s content needs to clearly say it. Our trained search engine
optimization professionals will position keyphrases in key areas of
the site while using them in the actual textual content in a manner
that is not “keyword spamming” and also easy for human visitors to
read.

Fresh Content – Keeping the website fresh does not mean frequently
changing things but rather frequently adding content. This element is
solved by using the onsite blog. The blog will allow you to add
content however often is possible.

Law Firm Blog - All attorney websites and search engine optimization
services come standard with an easy to use blog. The blog can be
managed online and is hosted directly on your law firm’s website.
Blogs provide an outlet to offer basic free advice that positions your
firm as an expert in your area of practice. The blog also keeps your
website fresh with new content which is an important element of search
engine optimization. The content in your blog will be syndicated
through Google Blog Search, Technorati, and other blog syndication
mediums. This also helps build links back to your law firm’s website.

Link Building – It is important that relevant websites link to your
web site and properly. This is a key area of search engine
optimization that is made up of several elements.

Link Building through Media and Blogs – The professional writing team
at SEOLawFirm.com of Adviatech will write (in our stand package) two
press releases and two articles (or more) every month on behalf of
your law firm (optional larger packages available). The press releases
are submitted to several newswires which then syndicate through Google
News and other mediums. While your law firms press release is
syndicating, the link to your attorney website in the footer is also
syndicating thus increasing the number of links to your web site.

Articles are made up of basic information pertaining to your area of
law. For a personal injury lawyer, an article may be written on the
importance of not waiting to call a lawyer after being an accident.
The articles are manually submitted to 15+ article directories which
have syndication outlets for their content.

Blogs and Social Bookmarking allow us to hyperlink your keyphrases on
other websites. When Google sees your keyphrase pointing to your web
site from other sites, that increases the relevance of your website to
that term. For example ABC Lawyer Blog links to
XYZDivorcelawyerinAtlant.com using the keyphrase “Atlanta Divorce
Lawyer”.

Web Directories - Directories are also important in building links to
your site. Relevant directories like Lawyers Guide and the
SEOLawFirm.com Directory are incredibly valuable to the search engine
optimization process. Using featured listing tools, you can hyperlink
your keyphrase to your website from an SEO friendly lawyer directory.
This is a relevant link, from a relevant solid pageranking website,
hyperlinked to your keyphrase.

Statistics and SEO Analytics – All websites are equipped with Google
Analytics to track the visitors to your site and the overall progress
of your search engine optimization project. We can even assign goals
which will track how many of your visitors use the contact form on
your website. Generally, a contact form is placed on every page of
your law firm’s website so that a call to action is clearly visible,
regardless of the page your visitors enter on.

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