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seo consultant guide Featured Guide: Hiring A Law Firm SEO Consultant
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From The Mind of AttorneySync Looking For Domain Names For Your Law Firm? Try This Tool Out -------------------------------------------------------------
Written by AttorneySync March 18th, 2010 at 2:17 pm
without comments Posted in Attorney Internet Marketing, Blog, law firm seo
Tagged with attorney internet marketing, domize, law firm seo, Lawyer internet marketing Domain names can play an important role in law firm SEO and marketing your law firm online. Considerations such as keywords contained in the name, branding of your firm, and ease of remembering the name are important.
If you have ever tried to look up domain names before using Godaddy or another registrar, you know that it can be a cumbersome, time-consuming task. There is a domain name search engine that will make your life a LOT easier. It’s called Domize. It will save you a ton of time finding that perfect domain name.
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Tags: attorney internet marketing, domize, law firm seo, Lawyer internet marketing Top 10 Most Popular (3/7-3/14) ------------------------------
Written by AttorneySync March 18th, 2010 at 11:02 am
without comments Posted in Attorney Internet Marketing, Blog, Law firm marketing
Here they are. Our most read posts from last week. 1. Legal Linkerati
2. Ten Business Books For Lawyers 3. Top Lawyer Movies
4. Be Nice. Dalton On Law Firm Marketing 5. The Most Important Law Firm Internet Marketing Tool
6. Is Fear A Part Of Your Law Firm Marketing? 7. How Not To Use LinkedIn Featured Discussions
8. Your Law Firm Name Here 9. A Good Example of Really Bad Marketing
10. Kogi Taco Truck Money From Twitter If this is your first time here (and you like what you read), please take a quick second to add us to your RSS reader. Or just share us with your friends.
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Share/Bookmark Managing Your Law Firm With Carrots And Sticks ----------------------------------------------
Written by Gyi Tsakalakis March 17th, 2010 at 10:45 am
without comments Posted in Blog, Law firm marketing, Lawyer Marketing
If you don’t already do so, make some time each week for TED.com. Amongst many of TED’s “ideas worth spreading”, is Dan Pink on the surprising science of motivation: Managing Your Law Firm With Carrots And Sticks
While there are certainly many law firm tasks that require the narrowed focus that the carrot and stick provide, there are many other situations that require a different approach. It’s not that the carrot and stick approach is inherently wrong, the issue is that it is overly used and misapplied. The Reward and Punishment Approach To Practicing Law
It would seem, on the surface, that our adversarial system of justice demands those in the legal profession to approach problems with the “carrot and stick” mentality. However, more and more collaborative-based approaches to the practice of law are finding success. So, next time you find yourself “sweetening the carrot” or “sharpening the stick” with your staff or adversary, try to find intrinsic incentives that foster autonomy. Who knows, maybe your firm’s “20 percent time” will revolutionize the management of law firms or even the entire practice of law.
mistakes for lawyer marketing
- Lawyer Marketing Mistakes To Avoid
Want to learn 5 of the most common mistakes when marketing your firm? Download AttorneySync's Free Guide: 5 Lawyer Marketing Mistakes To Avoid. Facebook
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Is Your Law Firm’s Content Strategy In Place? --------------------------------------------- Written by AttorneySync
March 16th, 2010 at 6:10 pm without comments
Posted in Attorney Internet Marketing, Blog, Law firm marketing, law firm internet marketing, law firm seo Tagged with content writing, law firm content, law firm seo
content writing Is Your Law Firms Content Strategy In Place?A critical aspect to getting your law firm more visibility online is a sound content strategy. This wasn’t always the case. There was a time that you could put up a static website, a site that never changed and never had new content added to it, optimize the pages, build some links and get found through the search engines. That time has passed. What Does A Content Strategy Include?
A sound content strategy has a few major components: Consistency – You need to add new content to your site on a regular basis. Whether you are adding blog post articles or more permanent pages doesn’t matter. The important thing is that you are doing so on a regular basis.
Make It Topical – It is important that you are adding relevant content to your practice. This may seem like a no-brainer, but I have seen many law firm blogs that stray too far from the basis of their practice. Your law firm blog, if you intend to use it to drive more potential clients, should be topical to your practice. You may be interested in writing about Twitter and Blogging for lawyers, however if you intend to use the blog as a vehicle to get more clients this shouldn’t be the primary focus. Of course a post once in awhile about something you like is great and gives your blog a personal touch, just don’t make it the majority of your content. Use Keywords – It’s a good idea to do some research and find out the types of keywords searchers are using to find your services online. Integrating relevant keywords into your writing, in an elegant way, helps to get your content found more easily. There is a free SEO Blogger extension for the Firefox browser you can use to help with this.
Unique Content – Make sure you are writing unique content. Duplicating content will get your content de-indexed by Google. If it doesn’t show up in the search results than it doesn’t do you a whole lot of good. An Easy To Use Content Management System – Make sure your website or blog is setup on a system that is easy to add content to. There are an abundance of terrific, free systems you can use so that adding content is as simple as typing it out and clicking publish. We prefer Wordpress, but there are many good ones out there. If you have to hard code your content and manually upload it, you are making your life far more difficult than it needs to be.
Make It Interesting – Your content should be helpful, educational, and engaging. No one wants to read about how great your firm is. They care about themselves. Give them useful information and show them that you know something about your field. What Does A Good Content Strategy Do For Me?
A good content strategy can do a number of things for you It can help build links to your site which will give your site more trust and authority in the eyes of Google (which will get you ranked higher).
It engages your audience making them more likely to take an action such as calling your or filling out a form on your site. It increases your site’s footprint on the web. Each time you add another piece of content, you are creating another outlet for a potential client to reach you.
What If I Don’t Have The Time? There are services that can help guide you in the right direction, supplement the content you already produce with additional content, and create content for you. One of our favorites is We Do Web Content. Feel free to contact us for some advice or strategy ideas regarding content for your website.
content for law firms Free Guide: Writing Content For Your Law Firm’s Website
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Share/Bookmark Tags: content writing, law firm content, law firm seo
New Website Ideas ----------------- Written by AttorneySync
March 12th, 2010 at 2:42 pm without comments
Posted in Blog, News We’re experimenting with some new website ideas. Come check out some of the features and functions we’re testing.
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Pro Se SEO: Does “He Who is His Own Lawyer Has a Fool for a Client” Apply To Law Firm SEO? ------------------------------------------------------------------- Written by Gyi Tsakalakis
March 12th, 2010 at 2:36 pm without comments
Posted in Attorney Internet Marketing, Blog, law firm internet marketing, law firm seo I encourage every lawyer to understand some basics about how search engines work. In fact, we have made it a priority to provide several educational materials for law firms on the subject of search engine optimization. However, the question of do-it-yourself seo vs. hiring a professional continues to circulate throughout the web.
As the saying goes, “He Who is His Own Lawyer Has a Fool for a Client”. Is the same true when it comes to seo for your law firm? The answer, sometimes. There are many basic seo tasks that most relatively web-savvy attorneys can probably handle on their own. Optimization of title tags, use of images, and headings, etc. just to name a few.
seo consultant guide Free Guide: Getting Your Law Firm Found On Google
Do You Want To Know How To Get Potential Clients To Find Your Law Firm On Google? Download AttorneySync’s Free Guide On Getting Your Law Firm Found On Google.
And there are some additional methods, that are vitally important to generating results, like link building, that aren’t necessarily complicated, as much as time-consuming. youtube guide
Free Guide: How To Build Links For Your Law Firm Website Want to learn how to get your law firm website more trusted, authoritative, and in front of more potential clients?
Download AttorneySync’s Free Guide On Building Links For Your Law Firm Website. However, there are a whole lot more that require more technical web knowledge than most attorneys would ever care to have.
The truth is that the decision of whether or not to hire an seo consultant really depends on your web marketing goals and the level of competition in your segment of the legal services market. Let’s face it, if you’re a Chicago personal injury lawyer, law firm internet marketing competitive landscape is saturated. Having an experienced law firm seo consultant is essential.
On the other hand, if you’re an intellectual property lawyer in Boise, you may find that you are able to produce some significant results on your own. The decision of whether or not to hire a professional shouldn’t be taken lightly. Costs associated with law firm search engine optimization can be pretty steep. Also, due to the disparity between what most lawyers know about seo, and the low barrier of entry to becoming an “seo expert”, there is a lot of “snake oil” in the market.
Generally speaking, hiring an seo is a lot like hiring a lawyer. You can avoid a lot of headache by researching your law firm seo, talking to their clients, and simply by searching for them on Google. Let’s face it, if they can’t generate business for themselves on Google, how are they going to generate business for you? seo consultant guide
Free Guide: Hiring A Law Firm SEO Consultant Are you looking to increase your visibility online but are feeling overwhelmed by the number of service professionals promising the world to you?
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As The Marketing Platform Changes, So Do The Law Firms Leading The Way ---------------------------------------------------------------------- Written by Jeff Berman
March 11th, 2010 at 2:31 pm without comments
Posted in Attorney Internet Marketing, Blog, Law firm marketing, Lawyer Marketing, Lawyer internet marketing, law firm internet marketing, law firm seo yellowbook As The Marketing Platform Changes, So Do The Law Firms Leading The WayThere was a great post by Seth Godin I read recently called The Wordperfect Axiom. Seth tells us:
When the platform changes, the leaders change. Wordperfect had a virtual monopoly on word processing in big firms that used DOS. Then Windows arrived and the folks at Wordperfect didn’t feel the need to hurry in porting themselves to the new platform. They had achieved lock-in after all, and why support Microsoft?
In less than a year, they were toast. When the game machine platform of choice switches from Sony to xBox to Nintendo, etc., the list of bestelling games change and new companies become dominant.
When the platform for music shifted from record stores to iTunes, the power shifted too, and many labels were crushed. Again and again the same rules apply. In fact, they always do. When the platform changes, the deck gets shuffled.
Law Firm Marketing Online If you are reading this blog, there is a good chance you already recognize a change in marketing platforms for law firms is occurring. The days of taking out a full page, yellowbook ad and watching the clients pour in are long gone. In fact, with the staggering amount of new lawyers entering into the work force each year, reliance on referrals and local recommendations is a tough way to drive significant revenue for a firm.
I recently talked with an estate planning attorney that said he has no interest in investing in the internet because his clients are older people that don’t use it. While there may be some validity to the fact that an older generation isn’t using the internet today as much as other sources, do you really believe that it will remain this way? Do you think the baby boomers aren’t going to be researching estate planning online? If you need to be convinced you can attract estate planning clients online then you clearly aren’t ready to invest what it requires to have a successful online strategy. You are Wordperfect in my opinion. The reality is that the internet is the new marketing platform. The law firms that understand this and invest accordingly will reap the benefits. They will be the new generation of law firms leading the way. The ones that fail to get on board will be playing catch up at best and won’t be around at worst.
Photo by Larry Page seo consultant guide
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The Most Important Internet Marketing Tool ------------------------------------------ Written by Gyi Tsakalakis
March 11th, 2010 at 2:26 pm without comments
Posted in Attorney Internet Marketing, Blog, Law firm marketing, Lawyer Marketing, Lawyer internet marketing, law firm internet marketing Can you guess what is the most important Internet marketing tool? Here are a couple hints: It’s not an adwords account, it’s not video, it’s not even a website. Give up? It’s your telephone. More specifically, it’s the way your telephone is answered.
Don’t get me wrong, all of the other tools that I named are vitally important to driving new business for your law firm from the web. However, none of those will work as efficiently and effectively as possible without someone answering your phone. As you probably already know, the attention spans of Internet users is very short. If a user finds your online law firm advertisement, video, blog or website, you only have a couple seconds to get them to take action. Assuming they do take action, you only have a couple of minutes to respond to their action before they move on.
Part of our job is to report to our clients on how many phone calls we generated through our various efforts each month. All too often, our client will be shocked as to how many calls came into the office that they never fielded. These lost opportunities are a huge efficiency killer. When it comes to law firm internet marketing, not answering the phone is simply not an option. In fact, even automated messaging systems really aren’t a sufficient solution anymore. That being said, having a dedicated receptionist can be pricey. That is why virtual law assistants are such a great idea.
No matter what telephone answering solution you choose, the bottom line is that the phone must be answered. With all the money you spend to get the phone to ring, you would be foolish not answer it. Facebook
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Most Popular 3/1/10 – 3/7/10 ---------------------------- Written by AttorneySync
March 10th, 2010 at 1:00 pm without comments
Posted in Blog, Lawyer Marketing Just in case you missed them:
Mad Libs And Your Law Firm Marketing Your Law Firm In Church
10 Business Books Lawyers Should Read Top 10 Lawyer Movies
Your Law Firm Name Here Facebook
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How Not To Use LinkedIn’s Featured Discussion Option ---------------------------------------------------- Written by AttorneySync
March 10th, 2010 at 12:43 pm without comments
Posted in Attorney Internet Marketing, Blog, Law firm marketing, Lawyer internet marketing, LinkedIn For Lawyers, law firm internet marketing My experiences with using LinkedIn for our business have been great. From making new contacts, to participating in interesting discussions, to answering and getting answers to questions, I have found LinkedIn to be a great tool.
Unfortunately, I have noticed a recent trend in some of the groups to which I belong. I call it “Featured Discussion Abuse”. Here’s what I mean: linkedinfeatureddiscussion How Not To Use LinkedIn’s Featured Discussion Option
As you can see, the group owner has tagged all five discussion spots as a featured discussion effectively eliminating any other discussions to be displayed on the group’s overview page. Obviously, the group owner can do what she wants, it’s her group. However, it significantly diminishes the effectiveness of the group itself. Even worse, often times these “featured discussions” aren’t discussions at all. Instead, they’re merely links to the group owners blog posts. Even worse than that, sometimes they’re links to a landing page to the group owner’s services. Being a free-market-kind-of-guy, I am confident that group members will “vote with their memberships”. LinkedIn limits its free accounts to 50 group memberships.
That being said, I’m certainly not one to be bashful about marketing one’s services. In fact, I’m sure there are some out there that would consider some of my own strategies to be on the aggressive side. Nonetheless, in this case, there are other ways to successfully publicize your content in LinkedIn. For example, turning your “post item” into a discussion item takes minimal effort and will actually produce better results. And if content publicity is your only goal, then simply add it as a news item. Yes, I know that it won’t get the same visibility, but guess what, it probably doesn’t deserve it.
Just my advice, take it or leave it. linkedin-guide
LinkedIn Guide For Lawyers Want to learn pro tips on utilizing LinkedIn for networking and growing your practice?
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