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Must Use Techniques to Get a Great Landing Page Quality Score
-------------------------------------------------------------

by Jeff on Mar.10, 2009, under Adwords

Must Use Techniques to Get a Great Landing Page Quality Score
-------------------------------------------------------------

The reason the landing page quality score is put in by Google is to
penalize advertisers who provide less than useful landing pages by
giving them a lower quality ranking, which then raises the cost of
their minimum CPC.

More importantly for those of us who are already striving to produce
quality sites and landing pages, a better quality score will lead to
better rankings for our ads and a lower CPC.

So, how do you get a better landing page quality score?

Google has stated that the three main criteria to consider when
calculating a landing pages quality score are relevant and original
content along with transparency and navigability. Here’s how to get a
good quality score from Google and accomplish the goal of getting
conversions at the same time:

Relevant and Original Content

First and foremost, make sure your domain name is relevant to your
market. For each keyword that you are using create a separate landing
page. Make sure they the keyword is in the URL, such as
“springgardens.php” if your keyword is “spring gardens”.Your title
tag, meta keywords and meta description all must have the page keyword
contained within them.

You should also create original content that is placed on each landing
page. This is especially important for affiliate marketers, as there
could be hundreds of landing pages promoting the same product. By
differentiating your content from that of the vendor of the product,
you’ll increase your quality score over that of your competitors who
just recycle the vendor information.

Transparency

For transparency, make sure to link to a valid sitemap, contact us
page, and privacy policy page. What Google wants to see is that you
openly share information about your business, and how your business
operates.

When requesting information from your site’s visitors, make sure to
provide them with the privacy policy so that they understand how
they’re information is going to be used.Other good ideas you want to
consider are limiting the amount of information that they receive from
you and giving them the option to opt out of correspondence. Remember,
nobody likes spam. Google likes to see users given the choice of how
their information is used.

An obvious aspect of transparency is by delivering on the products and
services that you offer in your ad, and to only charge customers for
the products and services that they actually order and successfully
receive.While this may be implied on your site. You can’t go wrong by
also saying it somewhere on the landing page. It will both raise your
quality score with Google as well as put your users at ease.

Navigability
Google wants to see a clear path to follow on your landing pages,
making it easy for users to purchase or receive the product or service
you’ve advertised – which is exactly what you want too. Avoid using
pop-ups, pop-unders or other obtrusive elements in your landing pages.

Now that you’ve got great landing pages with great quality scores, you
can then turn your attention to your Adwords campaign. By matching the
best keywords with your customized landing pages, you can maximize
conversions and minimize your CPCs, resulting in a bigger profit
margin for you.

1. Comment :Adwords, google quality scores, landing page quality score, PPC more...

1. Reasons You Need The “Must Have” Portal Feeder Membership -----------------------------------------------------------

by Jeff on Feb.25, 2009, under Portal Feeder, WP Spinner

Portal Feeder is an array of programs and instruction by some of the
top minds in the Internet Marketing industry. Co-Founders Jason
Potash, Jason Katzenback and Marc Quarles have put together with the
help of the Portal Feeder mentors and membership a vast resource that
is unequaled anywhere on the internet. Portal Feeder is more than just
a simple software product it is an array of tools that will rocket
your internet business efforts to new heights.

Portal Feeder has so much to offer it can seem intimidating for the
new user. Like a kid in a candy store there are so many ways to employ
it that without proper guidance a new member could easily become lost.
Fortunately an extensive training and support matrix is in place to
guide the IM newbie as well as marketing pros’s.

To provide some bona fides, these guys are responsible for such
products as Traffic Kahuna, Orwell Pro, JohnCow and Adwords Digger.

What can you as a Portal Feeder member expect? There are at least 7
things that immediately come to mind:

1. The Forum: This alone is worth the cost of membership. The forum
represents the Brain Trust of the membership. Questions about
virtually anything in the IM arena are routinely discussed and debated
in an environment that makes even a nervous newbie feel welcomed and
at home.

2. Portal Feeder Software: (You probably thought this would be the #1
reason eh.) The software consists of not 1 product but the whole
smorgasbord of products produced by the devious minds (just kidding…
perhaps fertile is more appropriate) of Marc Quarles and his crew.
These include the Portal Feeder software itself along with other
favorites like Orwell Pro, Content Kahuna, PPC Kahuna just to name a
few.

3. Training: Unparalleled training forged in the trenches with the
membership and designed to take you on a thorough step by step path
that will allow you to achieve your goals quickly.

4. Stellar Support: If you have been around this business awhile, how
many times have you purchased a product and had issues and only
receive mediocre or worse support? With PF there is a committed
support staff that responds oftentimes within minutes.

5. Mentoring: I’m sure like most people in any area of life you’ve
signed up for or purchased a product and many-times all you get is a
manual and a support e-mail and you are on your own. With PF this is
not the case. You will be assigned to a mentor who you can bounce
questions off of, and can guide you through many of the pitfalls that
can distract you from your goals.

6. Software Development: Be involved in the development and testing of
the software you will be using. PF has a strong beta testing program
you can become involved with as well as groups that test various
theories to enhance traffic, conversions etc. It is quite a bit of fun
and testers learn many things which are then shared with the whole
group.

7. Internet Pulse: Access to the latest news and information in the IM
and web development arena. Discussions abound in the forum concerning
the latest trends be it in PPC, organic ranking, and even the dreaded
Google slap. There are also reviews of other software and products
that members have tried and their results with them.

Portal Feeder which began as a software package to quickly build
portal sites has evolved into something much more. The vibrant
community of users coupled with cutting edge software and techniques
has vaulted Portal Feeder beyond IMHO any other product or membership
out there.

Initially when version 1.0 came out there was a huge learning curve
and the software was somewhat difficult to grasp. Version 2.0 has
raised the bar but has also increased the level of complexity. Do not
fear this however because version 3 promises to make it very simple to
create and maintain sites. I don’t know exacly what Marc and the
development team have planned but be assured it will be cutting edge
and will raise the bar on ease of use and simplicity.

Is the price of PF worth it? That depends, PF is not for everyone. If
you are just kicking the wheels or are a hobbyist you probably would
not be served well. However, for those of you that are motivated, goal
oriented and are looking for the advantage over your competition, then
PF could well be for you. While the price of Portal Feeder membership
is not cheap, however you can try it out risk free.

March 18, 2009 is the day Portal Feeder will be throwing the doors
wide open allowing new members for the first time in many months. Why
not get on the mailing list to get notification of this opportunity.

1. Comments :Internet Marketing, Portal Feeder, SEM, SEO more...

Resources
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by Jeff on Dec.03, 2008, under Blog

Link Market – Free Link Exchange, Link Swap and Link Trade Directory
Have you ever tried to exchange links, swap links, or trade links? Was
it hard? Use link market instead; – it is easy to use, free and very
smart. It will save you hours of work.

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by Jeff on Sep.17, 2008, under Syndicate Kahuna

Subj: You a lazy blogger like me?

When it comes to blogging, I’m a bit lazy.

You have to admit. Blogging sure does take a lot of work, doesn’t it?

Well, not anymore…

Recently, I signed up for a powerful new (free) service.

It’s awesome!

If you use blogs as part of your traffic generating strategy (and you
should) , you are going to love this.

No more struggling to find fresh, relevant, unique, quality blog
content for all your blogs.

This new service does it ALL for you automatically… and best of all,
it’s totally free.

I urge you to go sign up now and give it a try:

http://www.syndicatekahuna.com/invite/100571/

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Portal Feeder – Doors Opening Soon
----------------------------------

by Jeff on May.24, 2008, under Portal Feeder

Don’t miss this opportunity to get into Portal Feeder

If you’ve heard of Portalfeeder and many of you have are to the
curious about what is going on with this program. It is a closed
membership program and occasionally the doors are opened to allow new
members in. As a very satisfied member of Portalfeeder since its
opening day back in December of 2005 I have to recommend that if you
are serious about learning what works and what doesn’t in Internet
marketing you need to do yourself a favor and get on the list to be
notified the next time the doors open for this marvelous membership
program.

Most people on the outside understand portalfeeder to be a program
that develops webpages. I’m here to tell you however that is far more
than that. The software Portal-feeder 2.0 is probably one of the most
comprehensive content management systems available to date. What most
people don’t know about this however is that there are a myriad of
other programs that allow you get ahead of the competition you face on
the Web.

The Portalfeeder team has developed a comprehensive library of
resources which has a number of portalfeeder you have complete access
to. It is designed to be easily accessed and can accommodate anyone
from a novice level to an expert in Internet marketing.

In addition to the Portalfeeder software and the extensive training
and library, there are a boatload of applications you can use that you
will find nowhere else. As a portalfeeder member you gain access to a
directory submitter, webpage analysis tools, a program that will help
you to create outsourcing requests, and our forum that cuts to the
chase on any question that you may have about developing your website
and getting traffic.

For those of you who have been trying to gain success in the Internet
marketing industry and have been banging your head against a wall,
Portalfeeder is just what the doctor ordered. I encourage you today to
get on our list because the doors will be opening soon and it will be
a limited amount of people allowed in. Don’t miss this opportunity to
join the most elite group of marketers anywhere on the Internet.

Click here to find out how you can get on the list to become the next
member of the Portal Feeder team.

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Twitter
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by Jeff on May.10, 2008, under Social Bookmarking

Twitter, Not a new phenomenon but one that if you are not already
using you should take a good look into. I would put this on par with
RSS feeds and such.

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Help My Computer Crashed
------------------------

by Jeff on Mar.07, 2008, under Computer Tips For Marketers

Get Your Free Carbonite Trial

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Joomla Content Management System
--------------------------------

by Jeff on Feb.12, 2008, under Content Management (CMS)

This article is a quick overview on the best aspects of Joomla. I am
now beginning to build sites in Joomla and have found it to be a bit
daunting at first. However, once you get familiar with the inner
workings of Joomla you will see it is a work of art. I recommend
Joomla Kahuna for anyone interested in using this outstanding content
management and website development tool. Joomla Kahuna will quickly
give you the insight to build deploy and maintain any website from a
small mom and pop all the way up to a large enterprise site.

Joomla templates, redesign your site in a few steps
---------------------------------------------------

by Thomas Lindblom
------------------

Joomla! is the latest buzzword in the IT world today. So what exactly
is it? Joomla is a Content Management System that has a host of
powerful online applications and also helps you in building websites.
Joomla allows web designers as well as end-users to effortlessly and
easily maintain and manage a dynamic website despite having little or
no knowledge or proficiency of the code. This powerful content
management system is controlled by a CSS stylesheet and one single
XHTML document. Joomla gives the user total creative control over the
appearance of the website by availing of the many Joomla templates
available. Best of all, you don’t have to pay thousands of dollars to
avail of this award-winning software. Joomla is available
free-of-charge for anybody to download.

How Joomla! templates help With Joomla you won’t ever again need to
hire a web designer for huge sums of money. You can choose a free
Joomla template from the many available and build your own website or
upgrade your existing one for free, and all this in less time than you
ever thought possible. All it takes is a click of a button for you to
change your website into a text editor right in the browser itself.
With Joomla templates you can easily add new pages and add or edit
pictures, menus and text as well as video and audio, then click the
"Save" button and you’re done! That’s all it takes for you to design
or re-design your own website- literally at the click of your
fingers!!

What are Joomla! templates? A Joomla template functions as a basic
foundation design within the Joomla Content Management System. You
could use a pre-made Joomla template or custom-make Joomla template
for total creative control over the appearance of the website and
presentation of the content. The Joomla template is designed so that
when you insert your content, it inherits the colors, text size,
navigation, link styles and menus of the template, giving your content
a completely new look.

One of the advantages of Joomla is that flash joomla templates can be
easily and instantly applied to give your website a totally new look.
The graphics, positioning and colors can be altered without any change
in content. Joomla templates that use CSS or cascading style sheets
help to produce layouts without having to use tables. The advantage of
this is it is easier to validate the template code to the standards of
the World Wide Web Consortium and it also does better in search
engines, loads faster and is easier to maintain.

How to create a Joomla! template There are plenty of joomla template
tutorials available online for all those who are intimidated at the
thought of using Joomla to re-design their website. Go ahead and avail
of a joomla video tutorial for a first-hand look at how to build
joomla template as well as the many ways to use it.

Most online tutorials give you step-by-step explanations and
instructions on all aspects of joomla including: What is a joomla
template, how it works and the difference between a template with and
without content. Components of a template and the functions they
perform. The unique process of designing an active web page as
opposed to a static (X)HTML web page. How to build joomla template.
How to use a pre-made joomla template as well as how to custom-make
joomla template to suit your own individual preferences. How to
create layouts using the innovative cascading style sheets instead of
conventionally used tables. Joomla’s table-less design and its
implications with regards to the World Wide Web Consortium standards.
How to style modules and place them as well as new techniques and
tricks for rounded corners, variable page widths and text resizers.

About the Author
================

Thomas H. Lindblom is a freelance article writer looking for
interesting and unusual topics to write about. Joomla templates
function as a basic foundation design within the Joomla Content
Management System. Joomla video tutorials are available over the net,
most of them completely free.

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Spin Ready PLR – PLR With a Twist
---------------------------------

by Jeff on Feb.08, 2008, under Spin ready PLR

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Most everyone is aware of PLR content. Content you purchase with no
rights associated with it that you can use however you see fit. In
many cases it is less than readable and has thousands of people using
the same article. This doesn’t bode well in the search engines when
you are competing against all the articles that are virtually the
same. There are a couple of PLR publishers out there though that put
out a quality product, one is PLRPro and the second is Spin Ready-PLR
which is what this article is about.

Spin Ready-PLR publishes a group of articles on a monthly basis which
come with multiple rewrites that can be mixed and matched using
Content Composer. Spin Ready-PLR comes with the SE version of Content
Composer but if you really want to unlock the power of this I suggest
the full version.

What do you get with this program?

1.

Content Composer

Content Composer

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The Internet Marketing Programs I Use
-------------------------------------

by Jeff on Dec.30, 2007, under Internet Marketing

In my quest to earn money online using Internet Marketing I have
purchased many programs, guru newsletters and subscribed to countless
e-mail lists as many of you have I’m sure. If you are experienced in
this arena hopefully this will give you some new insight, for those of
you that have just started out trying to make money from a home
internet business, hopefully this will help you to avoid the many
pitfalls out there. I want to share with you what has worked for me.
Be forewarned I am not a Guru, I don’t want to be one and the stuff I
do does not rise to the Guru level. I have just acquired some skill in
this area and want to share it.

Plan your work – Work Your plan

When you are just starting out it can be difficult to focus on your
online marketing objectives with all of the various techniques and
tools available to you. So the first thing that you need to do is come
up with a business plan. Most if not all successful internet marketers
have this as the foundation of their business. Once you have your plan
in place you need to get the proper tools to execute it. It is best to
keep in mind that these are only tools and must be approached as such.
Keep in mind that there is no easy button as many would like you to
believe. This is a business and if you are not willing to treat it as
such you will become discouraged quite rapidly. A good resource for
this is The Master Plan by Charles Heflin

The Biggest and The Baddest

The flagship tool in my arsenal is Portal Feeder. This is not only a
software product (Content Management System), but, I would not be too
far off by calling it a complete internet marketing solution. Within
Portal Feeder a member has access to (IMHO) the best from the ground
up training programs around. The training moves you from basic
decisions like making choices between using a pay per click program or
search engine marketing or a combination to generate traffic, then
moving you step by step thru internet marketing strategy process using
search engine optimization (SEO).

Another huge advantage to a Portal Feeder membership is the access to
a unique brain trust in the forum. Most any question on web marketing
you may have has an answer somewhere in here. This alone is probably
worth the membership costs. I could go on and on but why not get in
line to try it for yourself.

Right now you will not be able to buy a membership unless it is during
a period that the doors have been opened up. You can be notified when
the next opportunity will arise by adding your name to the
notification list so click here to sign up. They wont spam you but
will keep you informed about the next time new members will be
accepted which normally occurs every 4 or 5 months. There are also
some nice freebie software programs that you can pick up like Orwell
Content Software, CommentKahuna and Adsense Finder. These are just a
small taste of what is on the inside and will give you a feel for the
quality of the software available to members.

Market Intelligence

The second big tool in my box is Themezoom. What is this you say? Well
think of it as market research tool as opposed to a keyword research
tool. Finding good keywords and getting keyword density right is a
good start but definitely not the whole picture. Themezoom allows you
to take your internet marketing strategy to the next level by
introducing latent semantic indexing and long tail keywords into your
website theme’s target market. This tool is not for everybody and
don’t think you need to have it. It is relatively expensive and if you
are just starting out you may want to try the lite version which is
less expensive. At the time of this writing the doors on this program
are still open but will be shut soon. So if this is something that
fits into your plan don’t wait.

A perfectly suitable alternative is a subscription to Wordtracker
which does a good job of identifying keywords for your niche.

Why you need Quality Unique Content

The next area in internet marketing I have tools for is content. As
everyone has probably heard the mantra is "Content is King" well my
addendum to that is "Unique Content is the Supreme Leader of the
Universe". I use private label rights content from a couple of sources
but I do not post it verbatim. Changing the content can move you away
from the pack. I also subscribe to PLR programs like PLRPro which have
a very limited amount of co-members that limits the number of copies
out in the wild.

Another content tool I use is Content Composer. This little gem can
help you to create multiple unique articles from one article. It cuts
down massively the amount of time needed to get unique content without
the expense of hiring writers. Jason Potash the founder of Content
Composer has produced a must read PDF article on content and the
internet and I highly recommend you download it. It is free and you do
not need to opt in or anything.

I recently started using a new tool called WP Spinner. This does on
the fly spinning on your blog so each time someone goes to a page it
serves up different versions of the page. It’s pretty slick. It has a
multitude of uses which I have only started to get into.

Promotion, Promotion, Promotion

This has taken over for the Location, Location, Location adage in the
brick and mortar world. Just building a website does not mean you are
done. How does anyone find your site among the billions of pages out
there. I feel that 80% or more of your time needs to be spent on
internet marketing promotion. As a member of Portal Feeder I have
access to a huge number of proprietary tools not found anywhere else
plus top notch training at my fingertips to get the targeted traffic I
need to make my site visible on the web. I cannot stress this enough —
if you are serious about having a successful online business— GET
Portal Feeder at your earliest opportunity!!!

OK enough of the pressure;-) What are some of the ways you can promote
your site? Probably the biggest long term bang for your buck is to
write articles for article directories. Why do you want to do this?
The gold standard for this is a program called Article Announcer. It
consolidates all the facets of getting your articles published in the
directories plus there is a treasure trove of information to glean
from the CD’s that are included in the package.

Well written articles can bring an ever increasing number of links.
You need to know how to get your articles out to content hungry
webmasters and Article Announcer is the ticket.

Another tactic you can use for link building is posting comments to
blogs. Most will give you a link back immediately once it is posted
and it is a great way to get quick links from sites with good PR. The
question in your mind now is how do I find blogs in my theme with good
PR? Here is a free tool to do just that for you CommentKahuna does
just that. In a matter of minutes you can have a list of blogs that
accept comments along with their PR and best yet they are found with
the keywords you enter. I think every internet marketer needs this
tool in their toolbox.

Another Program I use is Zeus. Many people have maligned it, probably
because it does it has a steep learning curve and can be a bit
cumbersome but I have had good success with it.

Hosting

OK where to host your site? There are many companies out there and I
have used a few, but my favorite bar none is Site5. The reason I like
them is that they have come up with a slick interface that makes it
easy for even a internet marketing novice just getting into the
business to keep up with all the technical details behind running a
website. They are also very inexpensive and provide top notch support.

If you are very new and need some hand holding I also suggest you
check out SiteSell. Ken Evoy has created a very powerful step by step
process to get a site up and running. For about $300 per year he gives
you the whole enchilada. It is where I cut my teeth in internet
marketing.

Publishing software

Portal Feeder above all of course (No Pressure;-))

Another program which is great for building quick websites with
hundreds or thousands of pages is XSitePro. You can, in a matter of an
hour or two, create a superb website and have it published to your
server.

Blogs

WordPress is the premier program in this arena at present. It is
relatively simple to set up and get running but for newbies can be
confusing. I use an excellent program by the name of Semiologic to do
a lot of the dirty work in setting up WP Blogs. There is a free
version but I recommend the paid edition as it has many more features
that will speed up the process.

Well there you have it I hope this has been some help. Please e-mail
me if you have any questions

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Blog (14)

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Computer Tips For Marketers (1)

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Orwell Free Version (1)

Content Management (CMS) (1)

Content Spinners (4)

Content Composer (1)

WP Spinner (3)

Internet Marketing (2)

Market Research (1)

Theme Zoom (1)

Monetization (3)

Portal Feeder (7)

Private Label Rights (3)

PLR Pro (1)

Spin ready PLR (1)

SemioLogic (2)

SEO Tips (2)

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