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==========

Keep up to date with the most current News, Tips & Highlights from the
search marketing industry with the daily SEO Blog.

Danny Dover

The Beginner's Checklist for Small Business SEO
===============================================

Posted by Danny Dover on April 22nd, 2008 at 7:21 pm Keyword Research

For the last three months I have been hard at work learning SEO by
optimizing a local small business website. The business is called
Giggly Wiggly Preschool and is located in the Seattle suburb Issaquah,
Washington. This Issaquah Preschool was the preschool I attended many
years ago, so I am happy I was given the chance to give back to it.
Optimizing for local search is a great way to learn SEO because there
is less competition and it is easier to maintain a small and focused
scope. It has been a slow process but has taught me a lot. The
following is a checklist of all the tasks that have been necessary for
me to generate great results. My hope is that this list can be used by
inexperienced SEOs who are looking to learn the trade. (As a bonus, I
have included checkboxes so you can print this and complete it in your
spare time.)

The Beginner's Checklist for Small Business SEO

Research

Before you do any SEO you need to research the part of the web you
will be trying to change. Many people believe this is the most
important step in the SEO process. No skipping!

Check BoxComplete the The Beginner's Checklist for Learning SEO -
Completing all the tasks on this list will give you all the skills
necessary to complete this checklist.

Check BoxWrite down your goal - Why are you doing this? Why do you
want people to find your client's site? Is simply viewing your
client's site not enough? My goal was “I want local parents to find my
client's website and be persuaded to register their children.”

Check BoxBrainstorm and write down search queries - What words might
people type into the search engines to look for your client's company?
For my example, I came up with “Issaquah Preschool,” “Issaquah
Daycare,” “Sammamish Preschool,” (a neighboring suburb) “Preschool
Summer Camp,” and “Creative Preschool.” Your list should be longer.

Check BoxResearch your chosen keywords - Sign up for Google Adwords
and learn how to use the provided “keyword tool” and “ad text ideas”
generator. Learn how to use Wordtracker (paid) and/or the Keyword
Difficulty tool (free).

Check boxUsing what you learned from keyword research, record what you
believe to be the best keywords - For my project, I used “Issaquah
Preschool,” “Issaquah Early Childhood,” “Preschool Summer Camp,” and
about five others.

Check Box Analyze the current Search Engine Results Pages (SERPs) for
your keywords - Who is ranking? What are they doing effectively and
ineffectively? Investigate and get to know your competition.

Check BoxCreate a list of your competition - Use the information from
the previous step to create a list of competitors. You will use this
to figure out how other sites were able to get into your targeted
SERPs.

Check BoxUse Yahoo Site Explorer to find the sources of your
competitor's links - Record the sources of links your competitors have
and save them for later.

Yahoo Site Explorer

Check Box Search for your client's site - Use the site command on
Google, Bing and Yahoo to see if your client's site is indexed. Ex.
“site:www.gigglywigglypreschool.com.” If your client's site is not
indexed, you need to figure out what is preventing the search engines
from crawling it. Be sure to also search the title tags of your
client's most important pages to see where/if they rank. Record your
results.

Onsite

Check BoxSign up and verify with Google Analytics, Google Webmaster
Tools, and Bing Webmaster Center - This is an important step that will
become necessary later.

Check Box Let Google Analytics run for two weeks before doing any SEO
- This allows analytics to collect data and provides you with a
baseline. I recommend you screen capture the relevant pages so you can
show your client how your work has positively affected their site.

Check BoxEvaluate the visual design of your client's site - If the
site drives people away, no amount of SEO efforts will help. If the
site looks terrible, find well designed sites in your client's niche.

Check BoxCheck compatibility between browsers - Visit your client's
site using Mozilla Firefox 2.x and Internet Explorer 6 and 7 and
Safari 3.x. Remember to do this on both a Mac and a PC. You want to
make sure your client's website renders correctly and won't drive away
users.

Check BoxCreate a new e-mail address specific to the site you are
working on - Use this address for all e-mails pertaining to your
project. This is especially important for link building.

Check Box Look at your HTML code and optimize all of the SEO related
tags - If you are unsure what these are, reread the Beginner's Guide
to Search Engine Optimization. Here are a few things to keep in mind:

Primary objective should be accomplishable from the homepage

Keyword in title tag (unique for each page, include keywords)

Keyword in H1 on each page

Keyword in text

Optimize URL architecture (www.website.com/birds/eagle
instead of
www.website.com/allanimals/?type=bird&species=eagle). Use 301
redirects if you rename pages

Information architecture - as few clicks as possible

On relevant images include keywords in alt tags and in
 filenames

Nofollow appropriate links

Check BoxDecide if you need a meta description - Modern search engines
are great at scanning the text of websites and displacing applicable
snippets based on user queries. You need to decide if you want to rely
on the algorithm or create your own description. I suggest making your
own meta description for your homepage and letting the engines figure
out the rest. Remember the purpose of making your description is to
convince potential customers to click on your link in the SERPs. Make
it convincing and use your keywords.

Check BoxAdd company address and phone number - Be sure to do this on
every page. The search engines are smart enough to detect address and
phone number formats. This data is essential to local search. I
recommend adding the the following formatted data (example is for an
American company) to the footer of all of your client's pages:

Company Name
1111 11th Pl NE
City, State Zip
(555) 555-5555

Check Box Add a robots.txt - This is important for a couple reasons.
First, it allows you to specify exactly what pages major search
engines can crawl. Second, including a robots.txt makes tracking
search engines easier because they always download the file before
navigating your client's site. This characteristic differentiates the
SEs from normal human visitors.

Offsite

Check Box Add your client's business and website to the major search
engine's local listings - This is paramount as local search is likely
to drive the majority of your traffic. These are the most important
places to submit:

Yahoo Local

Google Local

Bing Local

Ask City

CitySearch (data on this site feeds Ask.com and Bing)

Yelp (data on this site feeds Bing and Yahoo)

Check BoxAdd your client's website to industry specific directories -
To find the relevant directories, use the list of link sources you
created earlier. Also, you can try searching for “(your client's local
city name) business directory” and “(your client's industry)
directory.” For example, I would search “Issaquah business directory”
and “preschool directory.” Be sure to record which directories you add
your client's site to and the usernames and passwords you use. You
should use the e-mail address you created earlier for directory
registrations. You should also make sure to use different passwords
for different logins. You should always be thinking about maintaining
your client's security.

Check BoxTry to get the links your competition already has gotten -
Use the list of link sources you generated from Yahoo Site Explorer
and try to acquire links from those sources. This may be as simple as
submitting a form or as cumbersome as e-mailing webmasters to find out
their link addition policies. Always try to get your keywords in your
link anchor text.

Check boxGet more links - Scour the internet and find other sites that
might want to link to your client's site (site:website.com "submit a
link"). Remember the importance of the source of your links and the
anchor text used. 100,000 links from spammy sites with bad anchor text
will help you less than a single link with excellent keyword anchor
text from a super authoritative site. A good place to start is to use
the Juicy Link Finder. You should also consider your local chamber of
commerce, local networking groups, and local complimentary businesses.
Search engines like to see local links pointing at locally targeted
websites.

Check BoxDecide if utilizing social media sites is advantageous - Is
your client in an industry that could actively participate in social
media? If so, be sure not to be spammy and to only contribute quality
and appropriate content. It is much more expensive to fix a ruined
online reputation for a business than it is for a standard user. You
may also want to consider adding your client's business to
professional networks such as Linkedin.

Check BoxCreate and submit sitemaps - Create a sitemap. Then login
into Google Webmaster Central and Bing Search Webmaster Tools and
submit it.

Check Box Optimize your client's site from Google's side - Login to
Google Webmaster Tools and click on the tools menu. You will want to
set the correct geographical target and preferred domain. In addition,
you must also decide if you want to enable image search. It may drive
you traffic but the traffic will unlikely be useful.

Track and Improve

Check BoxTrack progress - I recommend taking a monthly screenshot of
all of the following SERPs. A screenshot is an easy way to gather a
lot of information. The image files contain data on when they were
taken so they are easy to organize. I recommend you do this for the
following:

Ask Local SERP

Ask Main SERP

Google Local SERP

Google Main SERP

Google Webmaster Tools

Bing Maps SERP

Bing Local SERP

Bing Search Webmaster Central

Yahoo Local SERP

Yahoo Main SERP

Yahoo Site Explorer

Check BoxCreate and maintain a spreadsheet of your rankings - This
gives you a resource to prove to your client that your work is
necessary. Be sure to keep it updated monthly so that you are always
aware of how you rank.

Continue to make changes, build links, and record your results - This
step will never be completed. You should strive to become number one
on all your SERPs and get so far ahead that none of your competitors
will be able to compete.

---------------------------------------------------------------------

Danny Dover Twitter

If you are an experienced SEO, feel free to share your opinions and
expertise in the comments. This post is very much a work in progress.
As always, feel free to e-mail me or send me a private message if you
have any suggestions on how I can make my posts more useful. All of my
contact information is available on my profile: Danny Thanks!

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If you liked this, be sure to check out The Beginner's Checklist for
Learning SEO and The Web Developer's SEO Cheat Sheet

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Sean Maguire

Sean Maguire

April 22nd, 2008 at 8:05 pm

Danny,

There are a million different ways to fry the fish, so I'm sure
each individual that reads through your list would probably add,
subtract or modify an ingredient here or there.

I will simply say - outstanding contribution. Very well done. A
great many people - SEO's, webmasters and site owners, will
benefit from this principally sound and easy to follow guide.

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Danny Dover

Danny Dover

April 22nd, 2008 at 10:53 pm

Thanks for the encouragement. I hope that my way will work for
beginners. Either way, I intend to implement all the changes
left in the comments.
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sachin9sharma

sachin9sharma

January 8th, 2010 at 2:08 am

Nice post Danny, I have tried this a lot in India.

I want to share some of my efforts that brought amazing
traffic to my client's website. I did:

I added location as keywords in Title and meta tags.

I linked my website to particular sites or directories
that have local IP address.

I posted local Classifieds.

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MaltaSEO

MaltaSEO Premium Member

April 22nd, 2008 at 8:21 pm

I would also suggest getting links from other LOCAL websites,
chamber of commerce, local networking groups, complimentary
businesses, etc. It enforces the local connection. Thumbs Up
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Reply Permalink

Danny Dover

Danny Dover

April 22nd, 2008 at 10:58 pm

Interesting. Do you think that local links are weighted higher
than other links? (assuming everything else is equal) Either
way, these are great sources for links. Thanks for your input.
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MaltaSEO

MaltaSEO

April 23rd, 2008 at 7:14 am

Two Reasons: One, anecdotal evidence - I've been doing it
and getting good results. Two, you can get more listings
than just your website on page one. So if someone does a
search for your keyword phrase(s) with a local modifier,
the SERP will display your website AND the local websites
you've gotten links from. So it is harder for people to
not visit your website. This patent application and Bill's
thoughts on it is also a related good read.

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Tyssen

Tyssen

April 22nd, 2008 at 8:48 pm

I wouldn't be too concerned with checking your site in Firefox 3
just yet. It's not an official release so there's chances are any
changes you make to affect display now might have to be changed
when the full version is released. It's the same reason why you
wouldn't bother changing pages after testing the new IE8 beta.

Just tried posting this from Opera and the comment WYSIWYG editor
wouldn't wrap the tex. :?

Edited by Tyssen on April 22nd, 2008 at 8:51 pm Thumbs Up Thumbs
Down

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Danny Dover

Danny Dover

April 22nd, 2008 at 11:05 pm

Duly noted Thumbs Up Thumbs Down

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Thetjo

Thetjo

April 23rd, 2008 at 4:09 am

Installing stable TinyMCE 3.x will resolve the issue.
Somehow Tiny 2 on Opera decided that spaces are sometimes
treated as &nbsp; and thus the textwrap breaks. Thumbs Up
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Pulkit007

Pulkit007

April 22nd, 2008 at 10:09 pm

Really nicely done Danny. It seems like very concise & useful
check list. Thanks a lot !! Thumbs Up Thumbs Down

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Reply Permalink

businessgeeks

businessgeeks

April 22nd, 2008 at 10:18 pm

I find this article as well as "the Beginner's checkl for Learning
SEO" quite useful for a beginner. Thanks! Thumbs Up Thumbs Down

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Reply Permalink

BottomTurn

BottomTurn

April 23rd, 2008 at 1:25 am

Very good post, following the former on on that matter. I believe
you go thru the main points someone should do, while setting an
SEO strategy and improving a website. Thanks again ! Thumbs Up
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Lena Nemeth

Lena Nemeth

April 23rd, 2008 at 2:19 am

Danny, a very good post indeed. Great that you mentioned research
of competitor's link sources - many SEO beginners overlook this
chance to do a better job without "try and error". We've all got a
problem here though - when we're checking links with Yahoo Site
Explorer we only see links that Yahoo! sees (and often these are
only part of the links Yahoo really knows). And Google for
instance often sees much more links than Yahoo and if you want to
rank high in Google (or even if you're just concerned about your
Google PageRank) it's good and much more effective to know which
links of your competition Google sees. (The same works for other
search engines.) I've been using software for a couple of years to
research backlinks in search engines other than Yahoo!

I've got a paid enterprise version, but this one is also available
for free, though they call it "trial" but it has no time
limitations. Check: SEO SpyGlass

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MarkL88

MarkL88

July 20th, 2008 at 11:57 pm

Hi Lena,

Do you (or anyone else reading this) actually use SEOSpyglass
Enterprise Version, and if so, do you recommend it? I looked
at their sales letter, and it was so poorly written that I
would ordinarily discount the alleged capability of the
program.

Many thanks.

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sachin9sharma

sachin9sharma

January 8th, 2010 at 2:26 am

I think this process can be done by checking backlinks of your
compitetors website and You can easily analyse what the
strategy all about..... isn't it? Thumbs Up Thumbs Down

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Reply Permalink

Tim Peter

Tim Peter Premium Member

April 23rd, 2008 at 5:12 am

Danny,
Terrific post. Your emphasis research first (particularly the
keyword selection process and competitive research) is often the
difference between successful SEO and successful business results.
Nicely done. Thumbs Up Thumbs Down

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Reply Permalink

Namli

Namli

April 23rd, 2008 at 5:15 am

For me as a beginner, this checklist is very helpfull. Thanks a
lot

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Reply Permalink

Aaron Quinn

Aaron Quinn

April 23rd, 2008 at 6:19 am

Really great check list for the smaller company side of SEO.
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wavydavy

wavydavy

April 23rd, 2008 at 7:14 am

Nice post! Sometimes it's nice to look back (and forward) to
be reminded what we may be missing

Cheers

David

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newmediamike

newmediamike

April 23rd, 2008 at 7:20 am

Thank you for this Danny. I've been optimizing my own properties
and some friends sites for almost 10 years now. Recently I've
decided to put this accumulated knowledge to practical use and I
am hanging out my SEO consultants shingle.This list, which closely
follows my own method, will prove to be invaluable with clients in
the coming months.

So, again, a big heartfelt THANK YOU.

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emaof3

emaof3

April 23rd, 2008 at 7:36 am

Danny,

I tend to read posts that relate to this topic since I'm trying to
learn all I can about how SEO works. This was an awesome post and
very helpful.

I sent the link to my son who is studying marketing in college,
but has been too busy (studying;) to visit SEOmoz lately, I know
it will benefit him threefold!!

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Kate Morris

Kate Morris SEOmoz Associate

April 23rd, 2008 at 8:21 am

Let Google Analytics run for two weeks before doing any SEO

I need to teach that to my clients right now. The waiting thing is
what usually kills them. :) Great job yet again Danny. Thumbs Up
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Colleen Monahan

Colleen Monahan

April 23rd, 2008 at 8:43 am

Hey Big D,

I'm impressed with a couple things.

1) Your list is great... as a few others may have mentioned in the
previous posts.

2) That you actually created a game plan. When starting out it is
so easy to get wrapped up in trying to apply every on/off page
technique that many forget or stray from an original plan of
attack and lose focus of what they are trying to accomplish. Keep
up the good work.

~L

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Dal

Dal

April 23rd, 2008 at 9:42 am

Issaquah Preschool????? Stevens Elemetary represented. w00t Thumbs
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dr00t

dr00t Premium Member

April 23rd, 2008 at 9:54 am

Danny, great post. This follows very closely with methods I have
been excercising for several years now. This is a great start for
the beginners out there. Thumbs Up Thumbs Down

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ArnieK

ArnieK Premium Member

April 23rd, 2008 at 10:34 am

Danny,

As everyone has said - nice post. Although we rarely work with
businesses at this basic level (since we specialize in link
building, by the time they contact us, they are rarely novices),
we do have a few clients that could use a checklist like this. It
helps in making sure you don't miss an important step along the
way. Printing it out right now!

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markvmcdonnell

markvmcdonnell

April 23rd, 2008 at 11:50 am

Onsite #2 "...I recommend you screen capture the relevant
pages..."

Since GoAn allows you to slice results by date ranges, and to
export reports in PDF or XML formats, screenshots become a touch
irrelevant.

Otherwise, l'Enfant Terrible strikes again! ;)

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Samirb

Samirb

April 23rd, 2008 at 7:38 pm

Definitely a great place to start and give a good foundation on
what to do. Obviously some people might disagree here and there
and in what order, but this is definitely comprehensive list of
what to do at one point. Thumbs Up Thumbs Down

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dtodorova

dtodorova

April 24th, 2008 at 12:37 am

This post tends to be one of the most useful ones I've read in
SEOmoz! Great work, Danny & thanks for sharing :) Thumbs Up Thumbs
Down

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g1smd

g1smd

April 24th, 2008 at 4:16 am

Great list. Yeah, i'd change a few things slightly, well, more add
a few extra items to the list.

I am sending the URL for this post on to a few beginners so they
can read it, and I will check that they did read it. Thumbs Up
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Danny Dover

Danny Dover

April 24th, 2008 at 11:08 am

Could you share your suggestions with the class? (well the
just the people who read the comments) Thumbs Up Thumbs Down

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Reply Permalink

g1smd

g1smd

April 25th, 2008 at 1:45 pm

It's the stuff that many people miss, canonicalisation,
internal linking, etc. Thumbs Up Thumbs Down

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SEO Practices

SEO Practices Premium Member

April 24th, 2008 at 8:52 am

Thanks Danny, this list allows us to structure an SEO Plan in a
more organized way, thanks for sharing it. Thumbs Up Thumbs Down

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sparrowhawk

sparrowhawk

April 24th, 2008 at 9:52 am

I rarely comment here, but I have to say that was a really well
thought out post. I think many of the members here will find it to
be a great resource.

One comment though: Meta Descriptions are kind of
counterproductive today IMO. You can get a great snippet by
writing good copy and you can definitely get a better description
if a page is ranked for mutliple unrelated phrases. I recently
removed them from our site and saw a measurable (though small)
increase in traffic from our most popular pages. I also note that
seomoz doesn't use them so I was scratching my head on this one.

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sparrowhawk

sparrowhawk

April 24th, 2008 at 9:57 am

My bad. Seomoz does use them on the homepage but not on the
blog. This is probably a good measured approach. The
description for the homepage is for branding purposes, but on
the blog w/ varied content you go for the snippet. Thumbs Up
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Danny Dover

Danny Dover

April 24th, 2008 at 11:12 am

I struggled over that one for a little while. There are pros
and cons to both options. As a compromise I will change the
list to include both options.

Thanks

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Jean Christofferson

Jean Christofferson

April 24th, 2008 at 10:32 am

Another big THANK YOU! I am still working my way through your
previous post of the "Beginner's Checklist of Learning SEO" and
this new checklist is a great complement that that one. I am still
struggling a bit with the new version of the site all in CSS but I
am determined to work through the various issues and have
something that looks better and is more search engine friendly. It
is hard to leave my familar tables behind.

While the current project I am working on is not local, many
projects I work on are so this post is very helpful. The advice to
look at the competition and see what they are doing is very useful
to all my sites. I have been doing that and see one competitor on
all my keywords that appears to have a huge budget. Any ideas on
how to compete against a competitor that can outspend you?

Thanks again!
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Danny Dover

Danny Dover

April 24th, 2008 at 11:36 am

I am still struggling a bit with the new version of the
site all in CSS but I am determined to work through the
various issues and have something that looks better and is
more search engine friendly. It is hard to leave my
familar tables behind.

I am so happy you decided to make the switch! Trust me, the
engines, browsers and webmasters who come after you will
really apprceciate your extra effort.

Let me know if there is a seo checklist idea you would find
really useful.

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kev tow

kev tow

April 25th, 2008 at 11:17 am

Great job! I have found from extensive research on the matter that
your almost dead on...although there are many ways to grease the
goose my friend. We should meet up and talk because I think we
could learn a great deal from each other! Keep up the good work!
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rory-tas

rory-tas Premium Member

April 28th, 2008 at 3:53 pm

Nice work - it is great to be able to refer people to an easy
comprehensive list, to help thme get started. Thumbs Up Thumbs
Down

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mouston

mouston

April 29th, 2008 at 10:18 pm

Great!

I would want to get links from other link websites,but my website's
pagerank is low .how to icrease in outgoing links?

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judd.exley

judd.exley

April 30th, 2008 at 8:28 pm

DUDE!

What I love most about this list is that it's the exact same list
I've been following for years.

In fact, some of the wording is also remarkably similar to my own.
In fact, did you steal that sht from me?!?!

I'm going to check my stats now and look for you punk...

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Danny Dover

Danny Dover

May 1st, 2008 at 1:18 am

muahahaha Thumbs Up Thumbs Down

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SarahCC

SarahCC

May 1st, 2008 at 5:47 pm

This is great. Are you going to give a Month One update in a few
weeks?

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Danny Dover

Danny Dover

May 1st, 2008 at 9:45 pm

I have actually been adding to this list based on the comments
almost daily. I think the update you would expect a month from
now is already available. Thumbs Up Thumbs Down

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SarahCC

SarahCC

May 5th, 2008 at 1:04 pm

Danny,

Defiitely seeing all the updates, thank you. I was
wondering if you have seen ranking improvements or if the
school has noticed any extra traffic.

Also, when you get a chance, could you talk a little about
how you went about getting links for the school?

Thanks

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Elkubiak

Elkubiak Premium Member

May 9th, 2008 at 3:06 pm

I'm a beginner and I LOVED your post. It's very well organized and
some links are pure gold.Thanks for the effort, really. Thumbs Up
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Reply Permalink

Danny Dover

Danny Dover

May 10th, 2008 at 5:51 pm

Glad to hear that, I look forward to sharing additional useful
posts with you in the near future (next week) ;-) Thumbs Up
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April Hall

April Hall

May 20th, 2008 at 11:34 am

New to the site, and new to SEO. This will be a great resource, I
can tell. Awesome post. Thumbs Up Thumbs Down

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Reply Permalink

Scott Coplen

Scott Coplen

May 21st, 2008 at 8:19 am

I like to use Google Analytics for Page Views and Time on Site.
This tells me how loyal visitors are for pay-per-click.

Did you know that traffic sources at Analytics show 0 average time
on a webpage when visitors visit only one page. This could also
happen when the Analytic software is only installed on this page.
The real time for these visitors cannot be determined because the
software won't do it. I found this info at the Analytics
groups.google.

Ever heard of the 17 Day SEO Checklist? I like the backlink
techniques! Look at this webpage for ideas related to this list!
It also shows how to get backlinks that your competion has.

Thumbs Up Thumbs Down

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Reply Permalink

Ashley43

Ashley43

June 4th, 2008 at 11:21 pm

Thanks for this great list for SEO work. I found this is the best
one in all i have read about seo on seomoz.org. Thumbs Up Thumbs
Down

up, 0 down

Reply Permalink

Trond

Trond

July 17th, 2008 at 1:25 pm

I would really like to se a 1-2 page SEO checklist to send the
CMS provider to check if their solution is SEO friendly or
not. I'm not looking for a guide, but a CLEAN checklist. Does
anybody know where I might find this? Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Joshua Sciarrino

Joshua Sciarrino Premium Member

July 24th, 2008 at 7:06 pm

I like lists. Thanks for one. :) Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

viswaminfotech

viswaminfotech

September 4th, 2008 at 2:39 am

Hi how you got this idea? i could not imagine like this before. I
too going to my preschool .

Edited by rebecca on November 15th, 2008 at 4:15 pm Thumbs Up
Thumbs Down

up, 0 down

Reply Permalink

sly-grrr

sly-grrr Premium Member

October 4th, 2008 at 11:03 pm

I guess I hadn't yet joined when you shared this gold.

Glad that you still have it for us "late to the party" newcomers.

Truly this is one of the great things about SEOmoz. There really
is a large amount of info to digest.

As I have said on other comments, lists are my thing. (maybe
'cause pilot training beat it into me) Even when you know you
know, if you want to make sure, you use the list.

Thanks Danny

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

samuella

samuella

November 13th, 2008 at 5:18 am

Hi / Thanks for useful information/discussion,

I tried sitemap writer pro for my website. It works and it works
well! It is very useful tool for website owners. Satisfied with
quality and price!!!

Edited by rebecca on November 15th, 2008 at 4:16 pm Thumbs Up
Thumbs Down

up, 0 down

Reply Permalink

SarahCC

SarahCC

November 20th, 2008 at 6:50 pm

I bought lots of domain names with the city and the business, or
type of business if possible and then directed them to the site.
Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

NaviMiracleStudios

NaviMiracleStudios

December 4th, 2008 at 10:33 pm

One again Great article,I have been following SEO MOZ for last two
years .............And the knowledge i have gained is
immaculate.........I have implemented that wisedom on Miracle
STudios And frankly speaking the results are "extraordinary"
MiracleStudios's rankings in GOOGLE.com : KEYWORD PHRASE --------
POSITION ---------------- COMPETITION Web Design Company --------
SIXTH PLACE ------- 398,000,000Web Designing Company --- TENTH
PLACE ------- 598,000,000Flash mmog games --------- THIRD PLACE
------- 574,000Flash mmog game ----------- Fifth Place
-------------1,060,000Web design firm india ------- FIRST PLACE
------- 2,180,000web design firms india ------- THIRD PLACE ------
2,280,000 Our RANKING on YAHOO.COM KEYWORD PHRASE --------
POSITION ---------------- COMPETITION Web design company --------
THIRD After ranking Miracle Studios , now our next target is to
increase the PAGERANK of the website to "SIX" .....Currently its
sailing at "4"........To be noted : We have already started
implementing the succesful SEO strategies on our clients websites
.....................and we are getting GREAT results here also
......................For my incredible success the credit must go
to SEOMOZ......I haven't found any resource on internet that's so
deep-rooted in "SEO"........ Edited by NaviMiracleStudios on
December 4th, 2008 at 10:37 pm Thumbs Up Thumbs Down

up, 5 down

Reply Permalink

Guna

Guna

December 16th, 2008 at 2:36 am

Great Tips,

You have covered every part of optimizing a local business for the
Web. I like it when you said, "use social media sites if you think
it is relevant to your business"

Here is a list of free local business listing directories

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

thrillophilia

thrillophilia

March 17th, 2009 at 11:42 pm

Very well written .. step by step. Currently i am doing SEO for my
site which is under construction .this check list will help me a
lot ,already taken a printout of it.

Thanks For the good post.

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

marlon56

marlon56

March 19th, 2009 at 2:03 am

Wonderful work, cheers to you. Me, myself also am a begginer in
SEO. I'm doing now my SEO about Tiffany Sunglasses

. Now i'm following your basic checklist to improve my skills.

Goodluck to you.

Edited by marlon56 on March 19th, 2009 at 2:04 am Thumbs Up Thumbs
Down

up, 2 down

Reply Permalink

Tony-House

Tony-House

March 27th, 2009 at 11:59 am

Can anyone tell if Yahoo shuffled its pages on March 26th or
27th 2009.

Thank You

Tony

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

SEOROK

SEOROK Premium Member

April 2nd, 2009 at 12:36 pm

Danny,

PLEASE CONTINUE YOUR WORK!!!! LOVE IT!!! For a beginner like me,
your BEGINNER SERIES blogs are invaluable. PLEASE KEEP THEM
COMING!!!!

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Danny Dover

Danny Dover

April 6th, 2009 at 2:09 pm

I appreciate it friend. More to come! Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

reviewman

reviewman

April 7th, 2009 at 6:21 pm

I have read a lot of posts lately on webmasterworld that Google
has made links from directories, article sites, press releases,
reciprocals, etc of no value. They are saying about the only link
that is relative is true news, reviews of sites, and third party
articles. Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

erichmond

erichmond

April 8th, 2009 at 12:26 am

This is great information but I'm finding it difficult to find a
link on Yahoo local for the uk, I can find the local search but
not for submission? Does anyone have a direct link for the UK?
Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

erichmond

erichmond

April 8th, 2009 at 12:30 am

This is probably obvious but would in it be safe to say to avoid
taking on more than 2 clients that are in direct competition with
each other? Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

web monitoring

web monitoring

April 12th, 2009 at 1:38 pm

Very good and useful article! I'm currently doing SEO for online
electronic monitoring tool and this article is valuable source of
information. Generally I use Wordtracker for keyword research. Can
you give your expert advise of that is better in terms of keyword
research: Wordtracker or Google Adwords? Many thanks Edited by web
monitoring on April 12th, 2009 at 1:42 pm Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

SEMWarrior

SEMWarrior

April 23rd, 2009 at 12:31 pm

I think it's excellent. Great basics with some gaps filled in with
details. Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Andy Hughes

Andy Hughes

April 27th, 2009 at 5:47 am

Hi Danny,

I am indeed new to SEO (about 3 months). I was effectively forced
to do my own SEO after having a website redesigned by a supposed
professional. Being a little unsuspecting (and extremely rushed
off my feet at the time), I got this company to do the redesign
thinking that they would optimise my website (www.spiritconsulting.co.uk)
as a matter of course.

Big assumption on my part! Not only was it not optimised, it was
built with tables and missing key tags and not well enough
designed in general and so on and so on. When it was uploaded, the
traffic to the site (compared to the previous one I built myself)
completely fell away.

I ended up taking it on myself and have slowly been building up my
knowledge of SEO. There are some really great people out there who
offer some great advice (conflicting on occasion which is not
ideal and can be confusing).

So, to find a little gem of support like your checklist is a god
send. The value to me is that it puts lot of information about seo
in one place. I know that people will have their own views on what
should and shouldn't appear in the checklist but even if newbies
like me apply 75% of the advice, it'll make a positive difference.

Thanks again for a really invaluable support for people like me.

Andy Hughesinfo@pageoneofgoogle.co.uk www.pageoneofgoogle.co.uk

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Danny Dover

Danny Dover

April 27th, 2009 at 10:50 am

Happy to have made an impact. Expect more advanced articles in
the future :-) Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Het

Het

June 11th, 2009 at 10:52 am

Hey...

Lots of regards to u man...

Again I am student and working on My first Project 4 SEO. It is a
site of one Chemical Company.U made me so confident and made my
way clear...

Thanx a lot for such a informative checKlist...

This type of article become TONIC for Bigginers like me...

Excellent Job...

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

BenRush

BenRush Premium Member

June 15th, 2009 at 1:06 am

I have only just came across this post now. Great content and
thank you sharing.

Thumbs Up Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Utpal-Ur best pal

Utpal-Ur best pal

July 2nd, 2009 at 6:25 am

Danny,

Thats a very nice post. I am a copywriter, I am looking forward to
start a website to provide copywriting solutions. Currently I am
persuing my MBA from Mumbai University and looking forward to
become an onine marketer, as the internet market in India is
growing and I see a good scope for it to grow further in the
future.

I am from a commerce background and not much of a technical guy
though I know about google anlytics and google trends, I have
never tried using it in full.

My question was is it possible for me to grow from a copywriter to
a online marketer, if yes what is that I should focus on
currently, as there is a lot to learn; link building, social
network marketing, search engine optimization and many more.

What is that I need to learn is it HTML, Java or all of it?

Once again thanks for such a knowledgable post.

Regards,

Utpal..

utpalnu@hotmail.com

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Danny Dover

Danny Dover

July 2nd, 2009 at 11:01 am

Utpal,

You have started in the right place. I recommend doing
everything on this list and subscribing to as many popular
blogs as you can keep up with on a daily basis. For starters I
would subscribe to searchengineland, copyblogger, problogger,
marketing pilgrim, and reading as many posts as you can.

This will give you a good idea of the writing styles of some
of the best tech writers. Be sure to try to find patterns in
what works and what doesn't. You can do this by watching
social media (Digg, Stumbleupon reddit) and see what type of
articles keeping making it big.

Lastly, the most important thing you can do is start blogging.
You will need to learn by doing. Be active in as many
communities as you can and start networking and drawing people
to your blog. Don't spam but feel free to link to a post if it
relevant.

I hope that helps,

Danny Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Utpal-Ur best pal

Utpal-Ur best pal

July 2nd, 2009 at 9:22 pm

Thanks a lot Danny thats a really useful information..
Keep in touch & keep smiling... Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

n97i

n97i

July 6th, 2009 at 2:28 am

good article, Danny

so can you tell me what's the SEO result of the site
http://www.gigglywigglypreschool.com/ ?

I checked it myself. It seems not so impressive. Maybe you can
share some comparison result?

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Danny Dover

Danny Dover

July 6th, 2009 at 9:49 am

Its actually ranking very well and has sold out consistently
since I did this project.

Its not perfect, (as it was one of my first SEO attempts) but
it has helped the business substantially. Thumbs Up Thumbs
Down

up, 0 down

Reply Permalink

kinetic1

kinetic1

July 12th, 2009 at 12:39 am

please delete this post. I had double clicked the submission. as
it seemed to be taking a long time to sent over.

Edited by kinetic1 on July 12th, 2009 at 12:45 am Thumbs Up Thumbs
Down

up, 0 down

Reply Permalink

kinetic1

kinetic1

July 12th, 2009 at 12:39 am

Hi Danny,

I've a site where I places google banner ads at the header
section. Is that going to be the same as the immovable ads as
well? When I use google keyword tool is used to check what google
think my site is about... I had notice some keywords that I had
not used in my pages or post at all. Misc keyword the I found
include "jean" which is like very off topic.
www.MinistryOfSocialMedia.com and I'm trying to assiciate the site
with keywords around social media e.g. small business social
media, social media marketing, applied social media and the like.

KC

Edited by kinetic1 on July 12th, 2009 at 12:51 am Thumbs Up Thumbs
Down

up, 0 down

Reply Permalink

Shareef-Defrawi

Shareef-Defrawi Premium Member

July 22nd, 2009 at 10:34 am

Great post, very comprehensive. I use screen captures and
spreadsheets to organize my link campaigns and metrics as well.
Another good tool is Microsoft One Note. It really has the
potential to keep things from getting too cluttered. You can send
emails from Outlook to the program, embed images, etc. Although
helpful, it is by no means enough. Is anyone aware of a good
program to help with SEO client administration? Thumbs Up Thumbs
Down

up, 0 down

Reply Permalink

SEO Melbourne

SEO Melbourne

July 27th, 2009 at 7:39 pm

Very comprehensive post. I would add a twitter profile for the
small business and encourage them to add regular updates on the
same e.g, any events, coupons, updates etc Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

zeeshan.rahim

zeeshan.rahim

August 5th, 2009 at 12:18 pm

Danny,

I just googled Issaquah Preschool and found:

Local business results for Preschool near Issaquah, WA

Didn't see gigglywigglypreschool.com in the local business
results.

Any suggestions?

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Danny Dover

Danny Dover

August 5th, 2009 at 1:56 pm

See the #1 result in the normal results (under the local
results)

When I first wrote this post over a year ago, I made a big
push to be number 1 for local results. Since then the rankings
have fallen.

Normally, I would do another wave of SEO but that is not
necessary as the preschool is full based solely off leads from
non-local results.

Craziness Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Ralf205

Ralf205

August 28th, 2009 at 4:36 am

Very good checklist. I wish I read it before I made my first steps
in SEO. Now I'd doing optimization for a company dealing with
legal service Ukraine.

I'm a regular reader of SEOMoz blog, you always have new valuable
information to be aware of.

Edited by Ralf205 on August 28th, 2009 at 4:39 am Thumbs Up Thumbs
Down

up, 1 down

Reply Permalink

lsjacobson

lsjacobson

September 3rd, 2009 at 12:41 pm

Danny,

Thanks so much for this. It's a wonderful resource. One question,
one comment:

Is it really so important to put the business address in the
footer of each page? I see my highest-ranked competitors don't.

Also could you please add a note that Yahoo and Live Local (so
far) don't allow non-US addresses to be listed. Very frustrating
and took me a while to comprehend it couldn't be done. It seems so
unlikely that they can't manage to cope with the rest of the
world, that I spent quite some time trying to work it out.

Linda

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

icaropablo

icaropablo

September 4th, 2009 at 3:07 am

About "Add company address and phone number"This step is easy
after google add support a Microformats and RDF. Thumbs Up Thumbs
Down

up, 0 down

Reply Permalink

fergman

fergman

September 11th, 2009 at 9:42 am

Pretty comprehensive. I've had a go at putting my own checklist
together for those without much time! It's called Seven Simple
Steps to Onsite Optimisation.

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

RGoldstein

RGoldstein

September 17th, 2009 at 8:21 am

Great article. It is particularly important for small businesses
to leverage the local aspect. In this global economy and with the
"world wide web", everyone wants to think they are a global
player. But there is so much noise in the global market, and most
small businesses do not stand a chance of being seen for the broad
search terms, unless they add their location to the mix. Thumbs Up
Thumbs Down

up, 0 down

Reply Permalink

pelin

pelin

September 23rd, 2009 at 12:09 pm

Thank you for sharing your tips. I'll print this out and make sure
I don't miss anything while working for my clients. I've done a
similar SEO checklist for on-page stuff. Hope you find it useful
too. Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

kingdomgraphics

kingdomgraphics

October 19th, 2009 at 8:52 am

Good Gravy, this list is amazing. When you said you were making a
list, I kinda chuckled....then I looked at your list and I'm not
laughing any more. In fact, as a newbie, your list brought tears
to my eyes! What in the world have I gotten myself into.

Thanks for sharing. I'm definitely printing this one off!
Wait...do I have enough toner in the printer? I may need a couple
of lists! =)

Thanks for sharing. Love your honesty, attention to detail and
real life example.

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Tola

Tola Premium Member

October 21st, 2009 at 9:24 am

Thanks a lot for the list Danny! There definitely is a lot of work
to do for newcomers like us so this list is heaven sent!! Thumbs
Up Thumbs Down

up, 0 down

Reply Permalink

Nestor

Nestor

October 27th, 2009 at 12:58 pm

Gracias por compartir tus conocimientos, voy a tomar la lista para
tener estos items como referencias futuras. Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Digital Third Coast

Digital Third Coast Premium Member

December 28th, 2009 at 8:41 am

Pretty good breakdown the basics steps. Definitely a good resource
for beginners. Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

shopmail

shopmail

December 30th, 2009 at 12:53 am

Hi, i am from Brazil, i want to say tanks, because here has a lot
of interesting information, and i can learn.

Edited by Danny Dover on December 30th, 2009 at 10:20 am Thumbs Up
Thumbs Down

up, 2 down

Reply Permalink

Hardwood

Hardwood

January 3rd, 2010 at 2:00 pm

Wow, this is a great article.

I've been going through it and using it on my hardwood floor
refinishing Vancouver website. I really appreciate the time and
effort that went into writing this... and then giving it away for
free!

Think I'll have to join to see what the paid stuff is like :o)

Lots of work to do but I'm looking forward to seeing the results.
I'm up to the offsite parts now.

Cheers.

Edited by Danny Dover on January 4th, 2010 at 11:24 am Thumbs Up
Thumbs Down

up, 0 down

Reply Permalink

David Halek

David Halek

January 22nd, 2010 at 7:28 am

What a fantastic post. After doing a lot of studying, and trying
things under other names, I finally talked my way into doing this
for a couple local clients (with several others actually lined
up). This exact checklist was what I had the barebones outline of,
and my exact approach, but so much better composed and organized
than I could have done.

One thing you kind of touched on, but that I'm going into a lot
deeper, though, is really examining your client's competitor's
sites. I pulled up some of the top ones under several keywords (at
least the ones that were obviously influenced by SEO techniques),
and am targetting everything that they do, period, with the intent
on doing it better.

If I do everything better than every competitor, I figure it's the
best way to get to number one in the rankings for not just the
keywords I'm specifically targetting, but other, incidental, ones
as well.

I'm not really sure on whether or not it's overkill, or really
worth the effort, but my client's eyes really lit up when I was
showing him how his site had been, how his competitors are done,
and how his is now.

I'm also trying to get him to commit to maintaining a mailing
list, as well as periodic updates to keep him ahead of the game
(and to give me monthly semi-passive income), and that's helping a
lot, since all of his decent competitors have lists. That's been
much more of a help than anything else I was able to tell him -
simply showing him the other sites and their lists.

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

dineshverma

dineshverma

January 27th, 2010 at 3:35 am

Thanks to You for these very nice n helpful source for SEO. Its
can be very helpful for everyone.

please Post wordpress blog help guide.

Thanks
Regards
Dinesh
www.deepsoftindia.wordpress.com
Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

jemma

jemma Premium Member

February 17th, 2010 at 2:50 pm

This is one of the most useful things I've read for local business
SEO, and it's free!

Thank you very much!

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Bandicoot

Bandicoot Premium Member

February 25th, 2010 at 11:16 pm

Hey Danny --

I think the biggest question with local SEO is whether or not
being the king of that particular city is worth the work. For
instance, maybe all the people in Issaquah found the preschool,
but what if that doesn't create enough traffic? I am a beginner,
and this seems to be a tough decision for me. Any thoughts?

Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

Dena Web Tasarim

Dena Web Tasarim

March 9th, 2010 at 2:22 pm

Thanks Danny. It's a great post for local businesses that care
about internet marketing. It's a long and a very useful read.
Again, thank you for your time taken to write this :) Thumbs Up
Thumbs Down

up, 0 down

Reply Permalink

Psikoterapi

Psikoterapi

March 11th, 2010 at 4:05 am

Thanks Danny! It's a really helpful post to us small business
owners! :) Thumbs Up Thumbs Down

up, 0 down

Reply Permalink

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