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Featured Fonts A family of energetic display faces in the baroque style, Hoefler Titling is the large-size counterpart to our Hoefler Text family. Twelve styles, from $199 A new width of Gotham designed for space efficiency — think web graphics, publications, annual reports, and signage. Sixteen styles, from $169 Friendlier than your average slab serif, Archer is forthright, colorful, credible, and charming. Romans and italics in eight weights each, including a delicate hairline, featuring small caps, fractions & tabular figures. 40 styles, from $149 A vigorous hybrid of time-honored forms and contemporary design strategies, Chronicle is a suite of typefaces that brings strength and utility to the classic serif. 106 styles, from $199 Signage fonts favor clarity, editorial ones demand space-efficiency. Originally designed for the Whitney Museum, our Whitney family tackles both challenges. 58 styles, from $199 From out of the six typefaces originally created for the Guggenheim Museum comes Verlag, a family of 30 sans serifs that brings a welcome eloquence to the can-do sensibility of pre-war Modernism. 30 styles, from $199 Ask H+FJInquire: Frequently Asked Questions Ask H+FJLearn: Ask H&FJ FacebookJoin: Find us on Facebook TwitterListen: Follow us on Twitter RSSSubscribe: RSS Feed Sign Up! New to H&FJ?
Join our list and be the first to hear about new fonts. News, Notes & Observations from H&FJ
17 February, 2010 Typography Delivered Fresh
A friend who teaches typography on the undergraduate level recently asked an unexpected favor: “can my students browse the e-mails H&FJ sends out?” Apparently he’s in the habit of circulating printouts with his students, when they raise questions that we’ve recently discussed with our readers — how to choose fonts for information-heavy projects like annual reports being an especially hot topic, though he also encourages his students to dig deeply in the character sets of their fonts, and to look for value when building their own font libraries. So posted herewith is last month’s e-mail, at the bottom of which you’ll find a link to the previous issue. And if you’d like to get next month’s, we encourage you to... Subscribe to H&FJ News.
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Magnolia 16 February, 2010
The Tablet Magazine Typefaces: Vitesse, Tungsten, and Gotham Rounded
Wired gets it. Today they’re going public with the prototype they shared with us a few weeks ago, and if you’re like me, your reaction will be an instantaneous “neat!” followed immediately by “well, isn’t it obvious it was supposed to work this way?” When something creates and fulfills expectations at the same time, you know you’ve got it right. —JH Share
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- February, 2010
The 21st Century Object Poster In 1906, the Priester Match Company held an open contest for the design of a poster. Art Nouveau was in full flower, so surely the judges expected to receive decadent renderings of languid smokers, things perhaps in the style of Toulouse-Lautrec or Alphonse Mucha. What none of them expected was a shockingly bold drawing of two matchsticks, almost antagonistically free of nuance: this winning entry, by a twenty-three year old designer named Lucian Bernhard, would come to be recognized as the world’s first Sachplakat, or “object poster.” It was arguably one of the most important design artifacts of the twentieth century, and came to define an entire approach to design that lives on in everything from corporate logos to desktop icons.
104 years later, Austrian designer Albert Exergian has explored this ever-modern idea in the creation of a marvelous set of posters offering witty reductions of television shows. Some of them have Bernhard’s brash disregard for subtlety (Twin Peaks is a pair of mountains), most are considerably more sophisticated and wry (I hadn’t considered how essential the red and blue stripes are when representing a Ziploc bag: see Weeds, above.) Each matches the cleverness of the show it portrays: Exergian’s X-Files is a not merely an X, but the secret signal masking-taped to Special Agent Mulder’s window. Is it possible not to love an interpretation of Charlie’s Angels that features not the girls, not the guns, but the speaker on Bosley’s desk? Is there any better symbol for MacGyver than a bent paperclip? Some of my favorites are above, but the entire collection is worth a look: if nothing else, you’ll be delighted by Exergian’s interpretations of Boston Legal, Miami Vice and Lost. —JH Share
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12 January, 2010 VITESSE: A New Font Family from H&FJ
Typeface: Vitesse H&FJ is delighted to introduce Vitesse®, a new slab serif in twelve styles.
Slab serifs are one of typography’s most vibrant categories, yet they remain dominated by two ancient forms: the nineteenth century Antique, and the twentieth century Geometric. Both are vital and living genres — we’ve explored each of them, in our Sentinel and Archer type families — but what of the twenty-first century slab? Vitesse revels in the tension between organic letterforms and mechanical grids, and offers designers a distinctive new voice that’s suave, confident, and stylish. Engineered for responsive handling and a sporty ride, Vitesse is now available, starting at $199. Vitesse. Exclusively at H&FJ.
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