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Vitamin Shoppe Receives Top Consumer Ratings
============================================

Vitamin Shoppe voted #1 vitamin store and #1 vitamin store brand based
on customer satisfaction in ConsumerLab.com survey
----------------------------------------------------------------------
NORTH BERGEN, N.J., Feb. 2 /PRNewswire-FirstCall/ -- ConsumerLab.com
announced the results of their 2010 Customer Satisfaction Survey
yesterday and Vitamin Shoppe is pleased to announce they received the
number one vitamin store and number one store brands awards, based on
customer satisfaction.

"We are very excited that the ConsumerLab.com subscribers voted The
Vitamin Shoppe their favorite vitamin store and our Vitamin Shoppe
products their favorite brand among vitamin stores," said Tony
Truesdale, President of The Vitamin Shoppe. "We are proud to accept
this prestigious honor from ConsumerLab.com and even prouder that
customers voted to put us there in both categories. This truly speaks
to the relationship our stores have with their customers."
"ConsumerLab.com subscribers represent a very experienced and
knowledgeable group of supplement users," said Tod Cooperman, MD,
President of ConsumerLab.com. "I commend Vitamin Shoppe on receiving
the highest satisfaction ratings among vitamin stores from our
subscribers, for both its brand and stores."

"Quality is the foundation of our Vitamin Shoppe brand products,"
continued Truesdale. "Our commitment to quality products extends to
all our Vitamin Shoppe brand products, but corroboration from the
subscribers of ConsumerLab.com confirms that our products continue to
achieve the quality that our customers deserve and expect."
About Vitamin Shoppe, Inc. ( VSI)

Vitamin Shoppe is a leading specialty retailer and direct marketer of
nutritional products based in North Bergen, New Jersey. The company
sells vitamins, minerals, nutritional supplements, herbs, sports
nutrition formulas, homeopathic remedies, green living products, and
health and beauty aids to customers located primarily in the United
States. The company carries national brand products as well as
exclusive products under the Vitamin Shoppe, BodyTech, MD Select, and
VS Basics proprietary brands. The Vitamin Shoppe conducts business
through more than 400 company-owned retail stores, national mail order
catalogs, and websites, www.VitaminShoppe.com, www.Bodytech.com, and
www.EcoShoppe.com and has a social community site at www.VSconnect.com.
About ConsumerLab.com

ConsumerLab.com is a leading provider of consumer information and
independent evaluations of products that affect health and nutrition.
Its product test reports are available online at www.ConsumerLab.com.
More information about the Survey is found at
http://www.consumerlab.com/reports/VitaminandSupplementUsersSurvey.asp.
SOURCE Vitamin Shoppe

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